#34 Nathalie Nahai - Marketing Psychology

Marketing Mysteries

In Episode 34 of "Marketing Mysteries" Philipp Kaul, CEO of vimabu talks with Nathalie Nahai, a web psychologist and best selling author of the book "Webs of Influence - The Psychology of Online Persuasion".
You may have realized that todays episode is in english. This is due to Nathalie, because she's from London originally. The Marketing Mysteries Podcast tries to really show you the newest concepts of online marketing and to talk to the highly asked guests in online marketing. Due to this claim, the episodes may be in english from time to time.
Nathalie Nahai worked for the world's leading brands such as Google and Unilever and has got huge experience in Marketing as well as Branding & Psychology.
We talked about her books, the limitation of choice, underrated insects, her podcast, eye tracking, f-shape pattern, writing the first book and much more.
02:38 - introduction Nathalie Nahai
03:58 - the name „Hive Podcast“
06:25 - why do you work in marketing?
09:52 - Nathalies talents
12:50 - how do you win your clients?
15:20 - how to write a book
18:06 - how many book have you written so far?
20:25 - limitation of choice in regards to apple and Samsung phones
22:43 - how would you set up your brand (Luxury Brands)
25:23 - Marketing Mystery
28:24 - chances and problems of personalized ads
30:58 - importance of being liked by customers as a brand
33:07 - Marketing Fail
35:55 - eye shape tracking explained
37:42 - Google, eye tracking and privacy issues
38:30 - connect to Nathalie - website, books, podcast
39:35 - what was your last podcast episode about?
40:58 - outro

link to Nathalie's website
link to Nathalie's Podcast "the hive podcast"
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