Understanding SEO and Google Ads with Brandon Leibowitz | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Brandon Leibowitz has run and operated SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.

00:00 - 00:11 “Google doesn't really trust what you put on a website. I could put keywords all over any website; It's not going to really move the needle without you building trust up. And the way to build trust is by getting other websites to talk about you.” — Brandon Leibowitz

00:12 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:30 - 01:12 Brandon’s background

01:13 - 09:09 Marketing Essentials Moment: LinkedIn Marketing

09:10 - 12:14 Welcome to the show, Brandon!

12:15 - 15:09 Using keywords to develop audience trust

15:10 - 19:32 Voice search optimization

19:33 - 21:23 Optimizing your website for search engines and voice search

21:24 - 25:09 What is Schema, and how can it help your brand with SEO?

25:10 - 28:33 Humanizing AI Written Content

28:34 - 29:34 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

29:35 - 35:02 Tools and variations to assist you in improving your Search Engine ranking

35:03 - 37:45 Ad Costs: How It Works in Marketing

37:46 - 40:52 Creating a more niche and targeted strategy

40:53 - 43:47 Providing value and personalization

00:00 - 45:06 Using videos to increase traffic to your website

45:07 - 46:24 Reach out to Brandon at: https://seooptimizers.com

46:25 - 47:18 Thank you so much, Brandon! Enjoy your marketing journey!

47:19 - 48:06 Join The Marketing Expedition Community today!

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