Ep 57. Get Noticed or Get Lost - Branding Essentials with Tara Ladd

Mad Marketing Mums

Welcome back to the Mad Marketing Mums podcast! In this episode, we sit down with Tara Ladd, founder of Your One and Only and cohost of Brand & Butter, to delve deep into the world of branding and brand identity. Tara and her team at Your One and Only are renowned for crafting disruptive, psychology-driven designs that truly stand out in the marketplace. Known for their bold approach and straight-talking style, they work with brands that are ready to make a statement.

Today, Tara shares her extensive knowledge and insights on how to create a brand that resonates with your audience and distinguishes you from the competition. Here’s what you can expect from our conversation:

• Understanding Brand Beyond Logos: Learn why a brand is so much more than just its logo and how it represents the values and beliefs of its audience.
• Evolving Brand Perceptions: Tara discusses how the internet and user-generated content have transformed traditional branding into a more dynamic and interactive process.
• Building Human Connections: Discover how to humanise your brand to build one-on-one connections that convert and retain customers.
• Practical Strategies: Gain actionable strategies to shape or reshape your brand in ways that align with modern consumer expectations and digital trends.

This episode is a must-watch for anyone eager to learn how to use branding as a powerful tool to connect with their audience on a deeper level and drive their business forward. Whether you're starting a new venture or looking to revamp your existing brand, Tara’s insights will equip you with the knowledge to make informed decisions that help your brand thrive in a competitive landscape.

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