Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Bridging the Canyon Between Marketing and Sales | Chris Wallace
MP3•Episode-Home
Manage episode 248981153 series 2510030
Inhalt bereitgestellt von WebmasterRadio.FM. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von WebmasterRadio.FM oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
"Marketing needs to generate more leads," says sales.
"Sales needs to follow up on the leads we're sending them," says marketing.
Sales and marketing: two functions that are critical to a business’s success. And from the first time something was sold, sales and marketing have worked independently.
This gulf, this canyon, this gaping sinkhole between sales and marketing has been around for a long time. That’s where Chris Wallace (@ChrisWallaceIVG), Co-Founder and President of marketing consulting firm InnerView, comes in.
In this episode, you’ll hear Chris’ solution on how to bridge the canyon between your marketing and sales teams. Listen in.
Resources and links discussed:
Connect with Chris
Learn more about InnerView
Check out the brand transfer score blog
Follow Brian on Twitter @bmassey
Learn more about Conversion Sciences
…
continue reading
"Sales needs to follow up on the leads we're sending them," says marketing.
Sales and marketing: two functions that are critical to a business’s success. And from the first time something was sold, sales and marketing have worked independently.
This gulf, this canyon, this gaping sinkhole between sales and marketing has been around for a long time. That’s where Chris Wallace (@ChrisWallaceIVG), Co-Founder and President of marketing consulting firm InnerView, comes in.
In this episode, you’ll hear Chris’ solution on how to bridge the canyon between your marketing and sales teams. Listen in.
Resources and links discussed:
Connect with Chris
Learn more about InnerView
Check out the brand transfer score blog
Follow Brian on Twitter @bmassey
Learn more about Conversion Sciences
167 Episoden
MP3•Episode-Home
Manage episode 248981153 series 2510030
Inhalt bereitgestellt von WebmasterRadio.FM. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von WebmasterRadio.FM oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
"Marketing needs to generate more leads," says sales.
"Sales needs to follow up on the leads we're sending them," says marketing.
Sales and marketing: two functions that are critical to a business’s success. And from the first time something was sold, sales and marketing have worked independently.
This gulf, this canyon, this gaping sinkhole between sales and marketing has been around for a long time. That’s where Chris Wallace (@ChrisWallaceIVG), Co-Founder and President of marketing consulting firm InnerView, comes in.
In this episode, you’ll hear Chris’ solution on how to bridge the canyon between your marketing and sales teams. Listen in.
Resources and links discussed:
Connect with Chris
Learn more about InnerView
Check out the brand transfer score blog
Follow Brian on Twitter @bmassey
Learn more about Conversion Sciences
…
continue reading
"Sales needs to follow up on the leads we're sending them," says marketing.
Sales and marketing: two functions that are critical to a business’s success. And from the first time something was sold, sales and marketing have worked independently.
This gulf, this canyon, this gaping sinkhole between sales and marketing has been around for a long time. That’s where Chris Wallace (@ChrisWallaceIVG), Co-Founder and President of marketing consulting firm InnerView, comes in.
In this episode, you’ll hear Chris’ solution on how to bridge the canyon between your marketing and sales teams. Listen in.
Resources and links discussed:
Connect with Chris
Learn more about InnerView
Check out the brand transfer score blog
Follow Brian on Twitter @bmassey
Learn more about Conversion Sciences
167 Episoden
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