Local SEO and Marketing Q&A Session April 22, 2022

Local Marketing Institute Podcast

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• Changes to brand accounts.
• How do I verify my GBP when I have incorrect information that can’t be updated?
• If I set up a Google profile and don't have an address, can I choose a method of verification other than postcard?
• How should I set up the location page on my GBP for best results?
• Can I create my own Google review link generator?
• Is it better to select one business category over multiple on GBP?
• How do I get rid of non legitimate GBP accounts created by a separate marketing company that doesn’t exist anymore?
• Offer posts now showing up on the deals tab.
• My location isn’t labeled on Google maps but shows up in search - should I worry about it?
• Posts seem to last longer than they used to - should I be deleting old posts? 34:10
• Google keeps changing "Dine-in" to "No dine-in" which is hurting the business. What can I do to "lock in" the correct "Dine-in?
• How do I remove a negative review?
• If there are 2 SABs with the same address & owner, but different phone numbers & websites, and different (but related) primary categories, are their GBP's OK?
• I manage a number of franchise based GBP listings. There is little to no control over the websites and citations outside of Yext are not allowed. Any suggestions on what can be done?
• Do Q&As help your GBP, and if so, do you have any advice on getting people to do that in a white hat manner?
• What are your thoughts on service pages when they do not have a physical address in that city, but offer their services in that city?
• Is switching primary category and/or adding or deleting categories okay depending on the season?
• I’m having issues where a post will always be rejected if it includes any pictures at all, and this has been going on for over a year - would it be better to create a new listing?
• I have a five star rating but the review isn’t showing - is it possible that the links in the review are causing the problem?

Links

• Greg’s Brighton SEO presentation
• Brand account changes
• Insurance provider sources
• How to use City Pages
• Local Content Silos
• Whitespark Google review link generator
• Offer posts in ‘deals’ tab
• How to respond to bad reviews

Links mentioned in this session are available on our website at https://localmarketinginstitute.com