Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Inhalt bereitgestellt von Greg Robertson. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Greg Robertson oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Listing Bits Episode 83: Revolutionizing Member Engagement for MLSs + Associations – with Nick Gough of NoteRouter
Manage episode 377920493 series 1329728
Inhalt bereitgestellt von Greg Robertson. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Greg Robertson oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
MLSs and associations face an issue Nick Gough refers to as RDR, an acronym for REALTORS don't read.
So, what can these organizations do to communicate more effectively with the members they serve?
Nick is Founder and CEO at NoteRouter, the all-in-one email and texting platform designed to help organized real estate achieve record-high member engagement.
On this episode of Listing Bits, Nick shares his experience in leadership of associations and MLSs, explaining how it drove him to build NoteRouter.
Nick describes how NoteRouter helps users write content that connects with REALTORS individually and discusses why the presentation of your message matters as much as the value you provide.
Listen in for Nick's insight on leveraging influencer marketing to reach more REALTORS and learn how to humanize your outreach by focusing on the real pains your members face.
What's Discussed:
Why Nick dropped out of college and became a real estate agent at 18
Nick's experience in leadership of associations and MLSs and how it drove him to build NoteRouter
How NoteRouter solves the problem of member engagement
Using email and text outreach to help associations and MLSs connect with the people they serve
How NoteRouter helps users write content that connects with REALTORS individually
Why presentation matters just as much as the value you provide
NoteRouter's expertise in outbound communication through email service and telecom providers
Why NoteRouter is designed around the principle of permission-based marketing
Why it's crucial for MLSs and associations to learn influencer marketing
The relationship between email open rates and subject lines
The benefit of humanizing your outreach and focusing on real pains members face
How the latest MLS outage impacted Nick and the team at NoteRouter
Connect with Nick Gough:
Email [email protected]
Resources:
The Tipping Point: How Little Things Can Make a Big Difference by Malcom Gladwell
Our Sponsor:
100 Episoden
Teilen
Manage episode 377920493 series 1329728
Inhalt bereitgestellt von Greg Robertson. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Greg Robertson oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
MLSs and associations face an issue Nick Gough refers to as RDR, an acronym for REALTORS don't read.
So, what can these organizations do to communicate more effectively with the members they serve?
Nick is Founder and CEO at NoteRouter, the all-in-one email and texting platform designed to help organized real estate achieve record-high member engagement.
On this episode of Listing Bits, Nick shares his experience in leadership of associations and MLSs, explaining how it drove him to build NoteRouter.
Nick describes how NoteRouter helps users write content that connects with REALTORS individually and discusses why the presentation of your message matters as much as the value you provide.
Listen in for Nick's insight on leveraging influencer marketing to reach more REALTORS and learn how to humanize your outreach by focusing on the real pains your members face.
What's Discussed:
Why Nick dropped out of college and became a real estate agent at 18
Nick's experience in leadership of associations and MLSs and how it drove him to build NoteRouter
How NoteRouter solves the problem of member engagement
Using email and text outreach to help associations and MLSs connect with the people they serve
How NoteRouter helps users write content that connects with REALTORS individually
Why presentation matters just as much as the value you provide
NoteRouter's expertise in outbound communication through email service and telecom providers
Why NoteRouter is designed around the principle of permission-based marketing
Why it's crucial for MLSs and associations to learn influencer marketing
The relationship between email open rates and subject lines
The benefit of humanizing your outreach and focusing on real pains members face
How the latest MLS outage impacted Nick and the team at NoteRouter
Connect with Nick Gough:
Email [email protected]
Resources:
The Tipping Point: How Little Things Can Make a Big Difference by Malcom Gladwell
Our Sponsor:
100 Episoden
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Ähnelt Listing Bits
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful bu ...
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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continue reading
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continue reading
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
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continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
2k1k
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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continue reading
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…
continue reading
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