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#12: ‘Play or Park’ Loyalty Programme by Circle K
Manage episode 318663405 series 3234937
Inhalt bereitgestellt von Liquid Barcodes. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Liquid Barcodes oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Circle K operates over 15,000 convenience stores worldwide including those previously known as Topaz in Ireland. The "Play or Park" loyalty programme is an award-winning concept that launched in 2013 and continues to this day. It's a gamification-based loyalty programme - one of the first worldwide in convenience retail and this case study discusses why it has performed so successfully for the Topaz business and why it has been retained under its new ownership.
63 Episoden
Teilen
Manage episode 318663405 series 3234937
Inhalt bereitgestellt von Liquid Barcodes. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Liquid Barcodes oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Circle K operates over 15,000 convenience stores worldwide including those previously known as Topaz in Ireland. The "Play or Park" loyalty programme is an award-winning concept that launched in 2013 and continues to this day. It's a gamification-based loyalty programme - one of the first worldwide in convenience retail and this case study discusses why it has performed so successfully for the Topaz business and why it has been retained under its new ownership.
63 Episoden
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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…
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