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#12: ‘Play or Park’ Loyalty Programme by Circle K
Manage episode 318663405 series 3234937
Circle K operates over 15,000 convenience stores worldwide including those previously known as Topaz in Ireland. The "Play or Park" loyalty programme is an award-winning concept that launched in 2013 and continues to this day. It's a gamification-based loyalty programme - one of the first worldwide in convenience retail and this case study discusses why it has performed so successfully for the Topaz business and why it has been retained under its new ownership.
63 Episoden
Manage episode 318663405 series 3234937
Circle K operates over 15,000 convenience stores worldwide including those previously known as Topaz in Ireland. The "Play or Park" loyalty programme is an award-winning concept that launched in 2013 and continues to this day. It's a gamification-based loyalty programme - one of the first worldwide in convenience retail and this case study discusses why it has performed so successfully for the Topaz business and why it has been retained under its new ownership.
63 Episoden
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