Episode 1: Who are we? and WTF is copy?

Let's Get This Bread

The inaugural episode, what started as an idea while getting slammed in a London bar has finally come to fruition.

In it, we introduce ourselves and go over what copy actually is. Because most people think it’s law, but it ain’t. I know you probably know what it is, but most don't. Hell, half my family thinks I work in copyright law.

We also go over...

• How we met. It was dark, dirty, and cold. But it was also the most beautiful moment of our lives.
• The secret to learning the language of copywriting in no time at all. Once you learn this secret, you can make a sales pitch out of anything.
• How an aggressive gang of sex-crazed chimps inspired the hearts and soul of a nation.
• The biggest pitfall most writers make - and how you can avoid it.

This really won't sound like any other business podcast you've ever heard. I know everybody says that, but really, it won't.

- Mark