How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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EP 285 - David Klein - From Cable to Connected: Advertising in the Streaming TV Era
MP3•Episode-Home
Manage episode 444685319 series 2687856
Inhalt bereitgestellt von Market My Market. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Market My Market oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
David Klein is the Director of Business Development for ConsulTV.
David began his advertising journey running his own business doing print advertising and Google Adwords. Comparatively, the shift to programmatic advertising will be to traditional media as pay per click advertising was to the Yellow Pages. He is glad to be in a position to partner with agencies and help them maximize this enormous opportunity.
ConsulTV's platform serves paid media advertising with a focus on streaming TV ads and OTT. Because of buying volume and 100's of private placement deals, we reduce our clients' CPMs and provide more robust targeting and reporting.
Connect with David on LinkedIn: https://www.linkedin.com/in/davidkleinsalesleader
Visit ConsulTV: https://www.consult.tv/
On This Episode, We Discuss…
…
continue reading
David began his advertising journey running his own business doing print advertising and Google Adwords. Comparatively, the shift to programmatic advertising will be to traditional media as pay per click advertising was to the Yellow Pages. He is glad to be in a position to partner with agencies and help them maximize this enormous opportunity.
ConsulTV's platform serves paid media advertising with a focus on streaming TV ads and OTT. Because of buying volume and 100's of private placement deals, we reduce our clients' CPMs and provide more robust targeting and reporting.
Connect with David on LinkedIn: https://www.linkedin.com/in/davidkleinsalesleader
Visit ConsulTV: https://www.consult.tv/
On This Episode, We Discuss…
- The Seismic Shift from Traditional TV Ads to Streaming Platforms
- How Brands Can Adapt to the New Age of Digital Marketing
- Targeted Advertising in Streaming TV
- Optimizing Campaigns with Web Lift Pixels
295 Episoden
MP3•Episode-Home
Manage episode 444685319 series 2687856
Inhalt bereitgestellt von Market My Market. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Market My Market oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
David Klein is the Director of Business Development for ConsulTV.
David began his advertising journey running his own business doing print advertising and Google Adwords. Comparatively, the shift to programmatic advertising will be to traditional media as pay per click advertising was to the Yellow Pages. He is glad to be in a position to partner with agencies and help them maximize this enormous opportunity.
ConsulTV's platform serves paid media advertising with a focus on streaming TV ads and OTT. Because of buying volume and 100's of private placement deals, we reduce our clients' CPMs and provide more robust targeting and reporting.
Connect with David on LinkedIn: https://www.linkedin.com/in/davidkleinsalesleader
Visit ConsulTV: https://www.consult.tv/
On This Episode, We Discuss…
…
continue reading
David began his advertising journey running his own business doing print advertising and Google Adwords. Comparatively, the shift to programmatic advertising will be to traditional media as pay per click advertising was to the Yellow Pages. He is glad to be in a position to partner with agencies and help them maximize this enormous opportunity.
ConsulTV's platform serves paid media advertising with a focus on streaming TV ads and OTT. Because of buying volume and 100's of private placement deals, we reduce our clients' CPMs and provide more robust targeting and reporting.
Connect with David on LinkedIn: https://www.linkedin.com/in/davidkleinsalesleader
Visit ConsulTV: https://www.consult.tv/
On This Episode, We Discuss…
- The Seismic Shift from Traditional TV Ads to Streaming Platforms
- How Brands Can Adapt to the New Age of Digital Marketing
- Targeted Advertising in Streaming TV
- Optimizing Campaigns with Web Lift Pixels
295 Episoden
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