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SE01 E027 - Building a Brand in the Swimming Industry | John Mix
Manage episode 489165538 series 3643324
Inhalt bereitgestellt von Legacy, Unscripted! and Russ Katzman. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Legacy, Unscripted! and Russ Katzman oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
In this episode of Legacy Unscripted, host Russ Katzman speaks with John Mix, CEO and co-founder of FINIS Incorporated, about the journey of building a successful swimming gear company. They discuss the origins of the company name, the transition from a hobby to a full-fledged business, and the importance of education in the swimming industry. John shares insights on navigating challenges, particularly during the COVID-19 pandemic, and emphasizes the significance of building strong relationships with customers and partners. The conversation highlights key lessons learned over 32 years in business, including the value of patience and working with good people.
We hope you enjoy!
The Legacy Unscripted Team
#entrepreneurship #swimming #athletetransition #businesslessons #cyclingindustry #performanceenhancement #legacy #leadership #sportsbusiness #businesschallenges #productdevelopment #patentprocess #entrepreneurship #marketdynamics #innovation #partnerships
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