UXRConf 2019 - Nicole Hill and Ling Hu - Measuring Trust When Conversion Isn't Enough
Manage episode 435961191 series 3397766
Not all that matters can be measured, and not all that's measured, matters. In this talk, Nicole and Ling tell us about their journey to quantify something incredibly important, but equally difficult, to measure: trust.
Listen as they outline the steps they took to build a reliable, repeatable system to evaluate how much Groupon customers trust the brand, and how you can do the same with any hard to measure concept you care about.
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