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EP 34 - Conversation with Bret Caretsky: The man who brought the unicorn to life, took on Starbucks and won, and continues to grow his mission
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Today we have a story of following your passion, creating a business based on the things you value with a bit of a David and Goliath scene thrown in for good measure and definitely lots to learn. Bret Caretsky shares his journey of going from a small seasonal juice bar in Montauk to opening a coffee shop in NY to licensing a lifestyle brand and drink. On the way, he and his partner created the unicorn drink, an idea that was stolen by Starbucks. They fought for their invention, sued Starbucks, and won! Join us for the conversation.
Timestamps:
0:45 David & Goliath - The fight against the Starbucks
2:13 The Unicorn brand - bringing fantasy to life
6:33 From 0 to the Unicorn in 8 months
8:46 Making it happen
10:00 Open the doors and people will come
12:45 The birth of the Unicorn
15:30 People slept in front of the stores to get a taste
19:10 “Starbucks is making the Unicorn drink!”
21:32 It was the matter of the principle
24:17 Expanding to licensing - a lifestyle brand
26:33 Never give up on great ideas
30:29 Leadership habits, favorite books, and inspiring moments
Learn more:
PODCAST WEBPAGE:
www.daphnahorowitz.com/podcastlive
BOOK a coaching session with Daphna Horowitz HERE:
https://daphnahorowitz.com/services/#leadership-coaching
Purchase the book on AMAZON:
https://www.amazon.com/Weekly-Habits-Extraordinary-Leaders-Horowitz/dp/B08JDTRK9H/ref=sr_1_1?crid=24SK3E4DFMJMQ&dchild=1&keywords=daphna+horowitz&qid=1605772332&sprefix=daphna+ho%2Cstripbooks-intl-ship%2C379&sr=8-1
Listen to all the previous episodes HERE:
https://podcasts.apple.com/us/podcast/leadership-live/id1524072573
Connect with Bret:
https://www.linkedin.com/in/drinkunicorn/
https://www.instagram.com/bret_caretsky/
https://www.instagram.com/drinkunicorns/
https://www.cosmopolitan.com/food-cocktails/a9608295/starbucks-sued-unicorn-frappuccino/
Connect:
Official website:
LinkedIn:
https://www.linkedin.com/in/daphnahorowitz/
Youtube:
https://www.youtube.com/user/daphna1231
Facebook:
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