EP75: AI Governance: Using AI Responsibly In Marketing

Leader Generation

In our latest podcast episode, we celebrated a milestone: the first anniversary of Chat GPT's launch. Alon Yamin from Copyleaks joined Tessa Burg to discuss the impact of generative AI on marketing and technology.

We tackled some big issues: the excitement and skepticism around AI, the need for governance, plus the challenges of data security and privacy. We also got into AI accuracy and the risks of "AI hallucination," where AI-generated information may not always be correct. We also chatted about the Biden administration's recent executive order on AI, aiming for a safer future.

AI isn’t a fleeting trend; it’s here to stay. That’s why we must stay ahead of the game to manage its risks and potential. Tune in to join the conversation.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

About Alon Yamin:

Alon is the CEO and Co-Founder of Copyleaks a cloud platform focused on AI-powered text analysis to identify potential plagiarism, uncover AI-generated content, ensure responsible generative AI adoption, verify authenticity and ownership and empower error-free writing. Prior to Copyleaks, Alon worked as a software developer for Unit 8200 - Israeli Intelligence Corps, where they worked on different intelligence projects mainly for the Air Force.

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen, and many more. Tessa can be reached on LinkedIn or at [e-mail].