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Inhalt bereitgestellt von Nicole Harlow: Brand and Marketing Strategist for Health-Based Businesses, Nicole Harlow: Brand, and Marketing Strategist for Health-Based Businesses. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Nicole Harlow: Brand and Marketing Strategist for Health-Based Businesses, Nicole Harlow: Brand, and Marketing Strategist for Health-Based Businesses oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
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Add 6-Figures of Revenue this Year with a Wellness Podcast

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Manage episode 344446356 series 1924219
Inhalt bereitgestellt von Nicole Harlow: Brand and Marketing Strategist for Health-Based Businesses, Nicole Harlow: Brand, and Marketing Strategist for Health-Based Businesses. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Nicole Harlow: Brand and Marketing Strategist for Health-Based Businesses, Nicole Harlow: Brand, and Marketing Strategist for Health-Based Businesses oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

Hi and welcome to Wealthy Wellness Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better, brand strategist and podcast producer for wellness businesses.

This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.

Today’s episode is about podcasting and if you’re interested in digging deeper into how a podcast can help you add 6-figures of revenue to your business in the next 12-months, I’d love to invite you to join our latest free masterclass using the link in the shownotes.

SO, here’s a fact: I'm encouraging (ok, low-key begging) all of my wellness brand strategy clients that want to scale to multiple 6-figures and beyond to start a branded podcast.

Here's why ...

Every year, media groups like Statistica, Triton Digital, and Edison Research run digital media surveys to measure trends, understand listener behavior, and track podcast growth worldwide

  • Over 60% of U.S. consumers listen to podcasts, and that number grows every year.
  • 35-54 are monthly podcast listeners (the most popular age group for podcast consumption).
  • Each week, more Americans listen to podcasts than have Netflix accounts.
  • 80% of listeners listen to all or most of every podcast episode they start.

That’s just listenership and demographics, but it gets even more compelling when you dive into the marketing and purchasing power side of podcasting.

Podcasting is a highly effective marketing tool for wellness entrepreneurs looking to grow their reach.

Here’s how podcast stacks up as an advertising platform

  • 60% of podcast listeners have bought something from a podcast ad.
  • 72% of listeners who have listened to a podcast for four or more years have purchased a sponsored ad.
  • 69% of respondents say podcast ads increase their awareness of products, brands, and services.
  • 81% say they pay attention to podcast ads more than they do to radio, TV commercials, billboards, and even digital ads on social media.

That's a lot of potential smart and savvy people with your voice in their airpods, listening to your message and learn

Welcome to Brand Better® and Lead Better HQ

We are an award-winning branding, marketing & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs
Join our mailing list here.
Follow on Instagram @brandbetterco.
guides & programs

take brandpop® type quiz (free)

brandpop® guide to instagram ($27)

confident podcast host ($22)

profitable wellness podcast ($397)

brand planner® toolkit (free)

masterclasses & podcast

6- figure podcasting for wellness biz

confidence to be the "face" of your biz

work with us

learn about lead better

...

  continue reading

84 Episoden

Artwork
iconTeilen
 
Manage episode 344446356 series 1924219
Inhalt bereitgestellt von Nicole Harlow: Brand and Marketing Strategist for Health-Based Businesses, Nicole Harlow: Brand, and Marketing Strategist for Health-Based Businesses. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Nicole Harlow: Brand and Marketing Strategist for Health-Based Businesses, Nicole Harlow: Brand, and Marketing Strategist for Health-Based Businesses oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

Hi and welcome to Wealthy Wellness Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better, brand strategist and podcast producer for wellness businesses.

This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.

Today’s episode is about podcasting and if you’re interested in digging deeper into how a podcast can help you add 6-figures of revenue to your business in the next 12-months, I’d love to invite you to join our latest free masterclass using the link in the shownotes.

SO, here’s a fact: I'm encouraging (ok, low-key begging) all of my wellness brand strategy clients that want to scale to multiple 6-figures and beyond to start a branded podcast.

Here's why ...

Every year, media groups like Statistica, Triton Digital, and Edison Research run digital media surveys to measure trends, understand listener behavior, and track podcast growth worldwide

  • Over 60% of U.S. consumers listen to podcasts, and that number grows every year.
  • 35-54 are monthly podcast listeners (the most popular age group for podcast consumption).
  • Each week, more Americans listen to podcasts than have Netflix accounts.
  • 80% of listeners listen to all or most of every podcast episode they start.

That’s just listenership and demographics, but it gets even more compelling when you dive into the marketing and purchasing power side of podcasting.

Podcasting is a highly effective marketing tool for wellness entrepreneurs looking to grow their reach.

Here’s how podcast stacks up as an advertising platform

  • 60% of podcast listeners have bought something from a podcast ad.
  • 72% of listeners who have listened to a podcast for four or more years have purchased a sponsored ad.
  • 69% of respondents say podcast ads increase their awareness of products, brands, and services.
  • 81% say they pay attention to podcast ads more than they do to radio, TV commercials, billboards, and even digital ads on social media.

That's a lot of potential smart and savvy people with your voice in their airpods, listening to your message and learn

Welcome to Brand Better® and Lead Better HQ

We are an award-winning branding, marketing & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs
Join our mailing list here.
Follow on Instagram @brandbetterco.
guides & programs

take brandpop® type quiz (free)

brandpop® guide to instagram ($27)

confident podcast host ($22)

profitable wellness podcast ($397)

brand planner® toolkit (free)

masterclasses & podcast

6- figure podcasting for wellness biz

confidence to be the "face" of your biz

work with us

learn about lead better

...

  continue reading

84 Episoden

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