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Trends & hypes (part 1) in discussion with Ondřej Krátký (Liftago) + Alizée Dubois (BNP Paribas)
Manage episode 327453472 series 3107720
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Introduction to trend marketing and recapitulation of first four KONTRA meetups of 2019. KONTRA brand studio has released its trend forecast on beginning of 2019 with alltogether seven global trends to which marketing, communication and design should hold on.
And why to hold on trends? We in KONTRA believe, that trends are showing us, what matters in society. And when you are able to show, that you understand its topics, than your communication is relevant.
Do you want to find out what is the difference between hype and trend? Which one to follow and which one to forgot? Come and learn from marketer Adam Ondráček, founder of KONTRA. A disruptive branding studio.
On the fifth meetup, we will be joined by guests:
Ondřej Krátký, founder and CEO of Liftago
Alizée Dubois, corporate social responsibility manager BNP Paribas
Together with recap, we will look closely on these trends:
GREENWASHING
HEARABLES
VISUAL SMOG
Find out more & subscribe to newsletter at www.wearekontra.com
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