050 Embracing Your Uniqueness with Yasamin Salavatian

Keeping It Candid - Wedding Photography Unfiltered with Sandra Henderson

Today I'm joined by Yasamin Salavatian, a storytelling strategist and positioning coach, to chat about the importance of showcasing your unique personality in your photography business, and how you can incorporate more of who they are personally into your brand and messaging to set yourself apart.
Show Notes: https://simplysandrayvonne.ca/uniqueness-yasamin-salavatian
Template Shop: https://simplysandrayvonne.ca/shop
Freebie from Yasamin Salavatian: 5 Ways to Build Your Personal Brand From Scratch - https://yasaminsalavatian.com/brand-from-scratch
Takeaways

• Photographers should showcase their personality and build relationships with clients to set themselves apart.
• Luxury brands can still have a personality and connect with clients on a personal level.
• Photographers should incorporate their process and expertise into their brand messaging.
• Believe in the value of your stories and use affirmations to shift your mindset.
• Utilize the contact page and footer of your website to provide valuable information and connect with potential clients. Infuse personality and authenticity into social media captions and websites to create a memorable and engaging experience for potential clients.
• Share personal stories and experiences to establish a deeper connection with clients.
• Be specific and unique in your messaging to attract the right clients rather than trying to appeal to everyone.
• Embrace community over competition and refer clients to other professionals who may be a better fit.

Chapters

02:01 Introducing Yasamin and the Importance of Storytelling in Photography
03:04 The Changing Definition of Luxury in the Wedding Industry
05:32 Incorporating Personality and Connection in Brand Messaging
07:49 The Importance of Process and Expertise in Branding
09:31 Believing in the Value of Your Stories and Shifting Your Mindset
11:45 The Power of the Contact Page and Footer in Building Connections
25:10 Infusing Personal Stories for Client Connections
26:07 Specific and Unique Messaging for Attracting the Right Clients
27:41 Embracing Community Over Competition and Referrals

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Kapitel

1. Welcome (00:00:00)

2. Introducing Yasamin and the Importance of Storytelling in Photography (00:02:01)

3. The Changing Definition of Luxury in the Wedding Industry (00:03:04)

4. Incorporating Personality and Connection in Brand Messaging (00:05:32)

5. The Importance of Process and Expertise in Branding (00:07:49)

6. Believing in the Value of Your Stories and Shifting Your Mindset (00:09:31)

7. The Power of the Contact Page and Footer in Building Connections (00:11:45)

8. Infusing Personal Stories for Client Connections (00:25:10)

9. Specific and Unique Messaging for Attracting the Right Clients (00:26:07)

10. Embracing Community Over Competition and Referrals (00:27:41)