Advertising: Elevating & Optimising Your Meta Ads with Jon Loomer

Keep Optimising

Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011!

And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads.

In this episode, we discuss:

• Shifting the focus from targeting to better creatives
• Making the most of Facebook’s automation tools
• The importance of accurate data tracking and integration

Dive in:

[07:10] New advertisers have it easier now.

[12:33] Expensive marketing shifts focus, avoiding treating customers statically.

[15:40] Pixel code tracks website events for analysis.

[16:36] API sends more complete first-party data.

[21:58] Advanced machine learning AI automates streamlined campaigns.

[23:04] Advantage Plus Shopping encourages more creative control.

[24:30] Insider Tips from Jon!

Find the notes here: https://keepopt.com/207

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