218 What's the Most Effective Way to Get More Podcast Listeners?

Just One Tip from Your Podcast Performance Coach

How do you grow your podcast audience in a crowded space?

In this episode, I’m sharing one of the most effective strategies I’ve seen: Other People’s Podcasts—or as I like to call it, OPP (yeah, you know me).

Being a guest on other podcasts is one of the best ways to get your message in front of new listeners who could become loyal fans (and customers!). I’ve seen my clients grow their downloads, generate leads, and even land high-ticket clients using this exact strategy.

But here's the thing—you have to do it right. It’s not just about saying yes to any podcast that invites you. It’s about getting your message on shows that actually attract your ideal audience.

In this episode, I cover my top 3 tips for successfully growing your audience through podcast guesting:

1. Quality over Quantity – Don't focus on booking tons of appearances. Focus on booking the right shows, ones that have listeners who are your ideal clients.

2. Have 3 Powerful Topics Ready – Know the most valuable ideas and stories that you can deliver on any show. The more prepared you are, the more impactful your appearance will be.

3. Pitch with Integrity – Do your research, make your pitch relevant to the podcast, and be authentic. Don’t waste anyone’s time, including your own.

Following these tips will help you land podcast appearances that can seriously expand your reach.

And, if you want to make sure your own show is ready for the new listeners you're about to attract, I’ve got a free 7-step podcast audit you can grab. It’s a diagnostic check to make sure your podcast is share-worthy and set up to convert listeners into fans.

Grab it at: PodcastPerformanceCoach.com/free-podcast-audit

Let’s make sure your podcast is working as hard as you are!

In this episode I reference a podcast guesting service.

Check out INTERNET CONNECTIONS.

Additional Episodes on Guesting:

085 How to Grow Your Podcast by Being a Great Guest