#96 Holiday Special: Elevate Your Website in 2024 - Episode 20 of the 90-Day Mastery Podcast

Jonny Ross Fractional CMO

Welcome to a festive episode of the 90-Day Website Mastery Podcast with Jonny Ross and Pascal Fintoni. In this holiday special, we wrap up the year with insightful tips and tools to elevate your website for 2024.

Timestamps & Segment Overviews:

• 00:00:17 - Opening & Introduction
• Merry Christmas and holiday greetings from Jonny and Pascal
• Celebrating the 20th episode and the success of the podcast

• 00:01:20 - Segment 1: You Ask, We Answer
• Community Question: What to do with low-traffic blog articles?
• Discussion on the 3 Rs methodology for content optimization: Retain, Rewrite, Remove

• 00:07:33 - Segment 2: Website Stories
• Review of 'On-page Video SEO – Whiteboard Friday' by Crystal Carter for moz.com
• Exploring the nuances of video SEO and the importance of video content on web pages

• 00:14:16 - Segment 3: The Website Engine Room
• Jonny's Pick: OptinMonster - a powerful tool for lead generation and converting visitors
• Pascal's Pick: Zoom AI Meeting Summary feature for capturing content moments in meetings

• 00:20:28 - Segment 4: The Website Call to Action
• Jonny's Advice: Implement Progress Indicators for online forms and checkouts
• Pascal's Advice: Revamp your website footer for a fresh look and enhanced credibility

• 00:25:38 - Episode Wrap-up & Reflections
• Recap of the episode’s key points and actionable advice
• Looking forward to 2024 with excitement and anticipation

• 00:28:05 - Closing Remarks
• Invitation to visit 90daymarketingmastery.com for more information and discovery calls
• Encouragement to submit questions, share apps, and website updates for future shoutouts

Links and Resources:

• OptinMonster
• Zoom AI Meeting Summary
• On-page Video SEO – Whiteboard Friday by Crystal Carter
• 90-Day Website Mastery Program

Connect with Us:

• Jonny Ross's LinkedIn
• Pascal Fintoni's LinkedIn

Join us in our next episode as we continue to provide valuable insights and actionable tips for mastering your website. Happy holidays and cheers to a successful 2024!

Additional Timestamps:

Boost Your Website Success (00:00:22)

Introduction and overview of the episode's focus on website success, content optimization, and essential tools for the festive season.

You Ask, We Answer (00:02:12)

Discussion on handling blog posts with low traffic, including the decision to retain, rewrite, or remove them for website improvement.

Retain, Rewrite, or Remove (00:03:35)

Exploration of the three options for dealing with blog posts with low traffic to improve website relevancy and engagement.

On-Page Video SEO (00:07:33)

Review and analysis of a video titled "On-Page Video SEO Whiteboard Friday" by Crystal Carter, focusing on the structure and key insights of the video content optimization.

Website Stories (00:07:59)

Discussion of the video "On-Page Video SEO Whiteboard Friday" by Crystal Carter, highlighting the importance of structured content and technical SEO foundation for video webpages.

Video Content Optimization (00:11:08)

Tips for optimizing video content on web pages for better user experience and SEO.

Website Engine Room (00:14:30)

Discussion of OptinMonster and using it for lead generation and website optimization.

Zoom Meetings for Content Creation (00:16:31)

How to use Zoom meetings and AI summary for content creation and capturing valuable conversations.

AI Summary and Behavior (00:17:28)

The benefits and impact of using AI summary on Zoom meetings and its influence on behavior.

Progress Indicator for Conversions (00:20:28)

The importance of adding a progress indicator to increase form completion and checkout conversion rates.

The footer design and copyright statement (00:21:57)

Discussion on the importance of reviewing and redesigning the footer for a professional and trustworthy website impression.

Trust-building through website longevity (00:24:01)

Emphasizing the significance of displaying the full trading years in the copyright statement to build trust with customers.

Optimizing website content and design (00:25:53)

Tips on reviewing and enhancing website content, including blog articles, video SEO, and using AI for meeting enhancements.

Delegation and future website improvements (00:27:39)

Encouragement to delegate tasks, discuss improvements with the team, and a hint at upcoming surprises for website optimization in the future.

Conclusion and holiday wishes (00:28:05)

Closing remarks, information about the website mastery program, and holiday greetings to the audience.