Gehen Sie mit der App Player FM offline!
The importance of On-site search intent | John Timmerman
Manage episode 331688240 series 2257712
Have you ever gone to a website, typed in what you're looking for, and been presented with a list of results that have nothing to do with what you want? If so, you're not alone.
A study by FleishmanHillard found that on average, only 35% of onsite searches return relevant results. This means that for every 10 onsite searches, only 3 will be successful.
That's a lot of wasted time and frustration for customers, and it's also bad for business. After all, if customers can't find what they're looking for on your site, they're likely to go to a competitor's site instead.
The good news is that there are steps you can take to improve your onsite search, and that’s exactly what I talk about in this video
🎬 Make sure you like and subscribe to the channel for more videos like this!
🎧 RATHER WATCH? John Timmerman: The importance of On-site search intent
💻 OR READ? https://jtimmerman.com/the-importance-of-on-site-search-intent
🤳 LET'S TALK ON SOCIAL LinkedIn | Twitter | Instagram | TikTok
DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.
128 Episoden
Manage episode 331688240 series 2257712
Have you ever gone to a website, typed in what you're looking for, and been presented with a list of results that have nothing to do with what you want? If so, you're not alone.
A study by FleishmanHillard found that on average, only 35% of onsite searches return relevant results. This means that for every 10 onsite searches, only 3 will be successful.
That's a lot of wasted time and frustration for customers, and it's also bad for business. After all, if customers can't find what they're looking for on your site, they're likely to go to a competitor's site instead.
The good news is that there are steps you can take to improve your onsite search, and that’s exactly what I talk about in this video
🎬 Make sure you like and subscribe to the channel for more videos like this!
🎧 RATHER WATCH? John Timmerman: The importance of On-site search intent
💻 OR READ? https://jtimmerman.com/the-importance-of-on-site-search-intent
🤳 LET'S TALK ON SOCIAL LinkedIn | Twitter | Instagram | TikTok
DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.
128 Episoden
Todos os episódios
×Willkommen auf Player FM!
Player FM scannt gerade das Web nach Podcasts mit hoher Qualität, die du genießen kannst. Es ist die beste Podcast-App und funktioniert auf Android, iPhone und im Web. Melde dich an, um Abos geräteübergreifend zu synchronisieren.