What is Demand Gen in Google Ads?

Inside Google Ads with Jyll Saskin Gales

Demand Gen campaigns are the buzziest, newest campaign type in Google Ads. In Episode 32 of Inside Google Ads, host Jyll Saskin Gales explains what Demand Gen is, how it differs from other campaign types, and why it's often called the "Facebook Ads of Google."
Topics discussed in this episode include:

• What are Demand Gen campaigns and how do they differ from other campaign types?
• Which businesses can benefit from Demand Gen campaigns?
• Does targeting get too specific with signed-in users in Demand Gen campaigns?
• How to track your Gmail ad performance in Demand Gen campaigns.
• Insider tips and strategies for maximizing your Google Ads results with Demand Gen campaigns.

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Inside Google Ads course
Become a Google Ads Expert with Jyll. More than 100 in-platform tutorials, including everything you need to know to get started with Demand Gen campaigns. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode32
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