Can you layer audiences in Google Ads?

Inside Google Ads with Jyll Saskin Gales

Is it possible to layer audiences in Google Ads? Absolutely!
In this episode, host Jyll Saskin Gales shares how you can narrow your reach and target your ideal audience using audience layering in Google Ads. We’ll explore what audience layering is, how it works, and the different ways you can use it to improve your campaign performance. Plus, try your hand at a new Insider Challenge at the end of the episode!
In Episode 24, you’ll learn about:

• How audience layering works in Google Ads.
• How to create combined segments to target users who meet multiple criteria.
• Non-linear targeting, and how it can help you reach your ideal audience.
• How to add targeting layers in a shopping campaign.
• What to use instead of similar segments (hint: Lookalikes and Optimized Targeting are two very different solutions)

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Inside Google Ads course
Become a Google Ads Expert with Jyll. More than 100 in-platform tutorials to take you from confused to confident, whether you're working on audiences, keywords, ad copy or attribution. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode24
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