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EP262: Should You Invest In Your Technology Stack or Expect To Reduce Your TCO When Replatforming?
Manage episode 447807259 series 2581854
FOLLOW US:
LinkedIn: https://www.linkedin.com/company/inside-commerce/
ABOUT THIS EPISODE:
In this episode of Inside Commerce, James Gurd and Paul Rogers discuss the critical decision-making process surrounding technology investment versus viewing technology migration as a cost reduction opportunity. They emphasize the importance of focusing on value rather than merely cutting costs, exploring the nuances of licensing fees, the significance of building business cases to justify technology investment. The conversation also highlights the need for customisation in SaaS platforms and the importance of planning for cost neutrality in long-term strategies via offsetting existing costs.
Key takeaways
- Investing in technology should focus on value, not just cost reduction.
- Understanding the nuances of licensing fees is crucial for accurate budgeting.
- A strong business case is essential for technology change.
- Positioning your investment request effectively can lead to better outcomes.
- Marketing spend should be viewed as an investment in long-term growth.
- Cost neutrality can be a strategic goal in technology investments.
- Customisation may be necessary to achieve desired customer experiences.
- Avoid standardised approaches that limit differentiation in SaaS.
- Consider the total cost of ownership (TCO) when evaluating platforms.
- Evaluate where costs can be offset to support new investments.
279 Episoden
EP262: Should You Invest In Your Technology Stack or Expect To Reduce Your TCO When Replatforming?
Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Manage episode 447807259 series 2581854
FOLLOW US:
LinkedIn: https://www.linkedin.com/company/inside-commerce/
ABOUT THIS EPISODE:
In this episode of Inside Commerce, James Gurd and Paul Rogers discuss the critical decision-making process surrounding technology investment versus viewing technology migration as a cost reduction opportunity. They emphasize the importance of focusing on value rather than merely cutting costs, exploring the nuances of licensing fees, the significance of building business cases to justify technology investment. The conversation also highlights the need for customisation in SaaS platforms and the importance of planning for cost neutrality in long-term strategies via offsetting existing costs.
Key takeaways
- Investing in technology should focus on value, not just cost reduction.
- Understanding the nuances of licensing fees is crucial for accurate budgeting.
- A strong business case is essential for technology change.
- Positioning your investment request effectively can lead to better outcomes.
- Marketing spend should be viewed as an investment in long-term growth.
- Cost neutrality can be a strategic goal in technology investments.
- Customisation may be necessary to achieve desired customer experiences.
- Avoid standardised approaches that limit differentiation in SaaS.
- Consider the total cost of ownership (TCO) when evaluating platforms.
- Evaluate where costs can be offset to support new investments.
279 Episoden
Wszystkie odcinki
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1 EP278: Optimising Ecommerce Returns & Exchanges, with Oh Polly Customer Journey Manager Emily Mcmorran & Loop's Senior Product Manager Samir Kamnani 45:44
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1 EP277: Founder Interview > How Order Editing Is Transforming Post Purchase CX, Improving Returns & Reducing Customer Support Tickets 53:28
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1 EP276: From Monolith To Composable: SportsShoes CTO On Delivering Digital Transformation & Managing Operational Change At Scale 52:21
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1 EP275: The Current State of AI in Ecommerce And Where We’re Headed With Visual Content Generation for Brands 42:02
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1 EP274: Ecommerce Vendor Strategy Update: Leadership Interviews With BigCommerce, Shopify, Centra, Commerce Layer, Scayle, Remarkable & Shopline 1:54:39
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1 EP273: Look Fabulous Forever MD On Building True Customer Loyalty Through Brand, Product Expertise & Excellent Customer Service 52:31
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1 EP272: The Evolution of Ecommerce Replatforming - Insights & Advice Based On Project Experience 38:40
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1 EP271: Economic Factors Impacting Ecommerce in 2025 + 6 Key Trends Ecommerce Teams Should Be Thinking About 45:14
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1 EP269: Delivering One Of The Industry's Biggest SaaS Migrations With More Than 1 Million Products, with World Books Product Director 50:33
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1 EP268: Unified Commerce: What Does It Really Mean? Unpicking The Latest Ecommerce Buzzword To Focus On What Matters To Ecommerce Businesses 37:01
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1 EP267: Re-engineering Pangaia’s Shopify Storefront to Increase Operational Efficiency, with Commerce UI CTO Michal Klim 44:33
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1 EP265: Delivering A Smarter CX: Integrating AI Chatbots Into Onsite User Journeys To Improve Product Discovery, with Asklo 41:53
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1 EP264: What Should Ecommerce Brands Be Reporting On, And Why, With OmniCommerce's Consulting Director Joe Fletcher 41:18
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1 EP263: Common Issues with ERPs: How They Hamper Ecommerce Teams & What To Do About Them, With Luke Hodgson 45:41
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1 EP262: Should You Invest In Your Technology Stack or Expect To Reduce Your TCO When Replatforming? 32:58
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1 EP261: The Future Of B2C Ecommerce Platforms: Why Vendors Need To Think Seriously About Niche & Vertical Specific Solutions 38:56
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1 EP260: Smythson's Digital Director On What CX and Personalisation Mean To A Heritage Luxury Brand 41:10
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1 EP259: Luca Faloni's Head of Growth On The Pivot From Shopify To Centra To Support International Ecommerce Expansion 32:57
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1 EP258: Justifying The Investment in Design & Creative For Ecommerce Brands, with Grebban's Founder Anton Johannson 45:12
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1 EP257: Cracking The Flexible Working Conundrum - Digital Leaders on Balancing Employee & Company Needs 53:59
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1 EP256: The Future of Your Ecommerce Returns Strategy - Understanding The Pivot To Paid Returns & Fair Usage 42:05
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1 EP255: 14 Examples of Ecommerce Brands Thinking Differently to Improve The Online Shopping Experience 34:43
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1 EP254: What BigCommerce's Latest Product Features Mean For Merchants, with VP Product Management Jordan Sim & Codal's Director of Strategy, Joe Comins 46:18
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1 EP252: Wild Nutrition's Head of Ecommerce Roshni Patel On Strategy Shift, Personalisation & How to Turn Customers Into Subscribers 43:49
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1 EP251: Predicting User Intent Is The Key To Ecommerce Personalisation - Made With Intent Helps You Unlock Its Secrets 36:03
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1 EP250: The Importance of Direct Mail In Ecommerce - Insights, Impact & Good Practice, with Fractional CMO Anna Wilson 36:26
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1 EP249: How To Build An Experimentation Culture In Ecommerce, With Trainline's Experimentation Lead Hannah Tickle 43:50
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