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EP248: Why, When & How to Improve Operational Efficiency Through Systems Automation
Manage episode 430403692 series 2581854
FOLLOW US:
LinkedIn: https://www.linkedin.com/company/inside-commerce/
ABOUT THIS EPISODE:
Let’s set the scene for this podcast. Operational efficiency is critical for ecommerce success. James recently moderated a panel at Dark Matter Commerce’s Commerce Fusion event, exploring the business case for investment in better automation with Green Feathers Ecommerce Director, James Ewens.
The topic for that panel was, "Say goodbye to excel and error-strewn manual work. Hello to automated retail and growing fearlessly".
The conversation was popular with the audience, so we decided to extend the discussion with James Ewens to ultimately answer the WHY, WHEN, WHAT & HOW of evolving from manual and spreadsheet based approaches to running key processes, to increased automation using modern technology.
Although we often joke about Excel or other manual systems managing a business, sometimes it’s the right thing to do given where that business is at. However, scaling on manual processes adds risk and businesses need to identify when it's time to change, and what change is required.
Both James' have first hand experience of large digital transformation projects and give advice on spotting the signs that change is required, the risks of not changing fast enough and the benefits of investing in better systems and processes.
Make sure you’re following Inside Commerce on LinkedIn and have subscribed to the Inside Commerce newsletter.
279 Episoden
EP248: Why, When & How to Improve Operational Efficiency Through Systems Automation
Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Manage episode 430403692 series 2581854
FOLLOW US:
LinkedIn: https://www.linkedin.com/company/inside-commerce/
ABOUT THIS EPISODE:
Let’s set the scene for this podcast. Operational efficiency is critical for ecommerce success. James recently moderated a panel at Dark Matter Commerce’s Commerce Fusion event, exploring the business case for investment in better automation with Green Feathers Ecommerce Director, James Ewens.
The topic for that panel was, "Say goodbye to excel and error-strewn manual work. Hello to automated retail and growing fearlessly".
The conversation was popular with the audience, so we decided to extend the discussion with James Ewens to ultimately answer the WHY, WHEN, WHAT & HOW of evolving from manual and spreadsheet based approaches to running key processes, to increased automation using modern technology.
Although we often joke about Excel or other manual systems managing a business, sometimes it’s the right thing to do given where that business is at. However, scaling on manual processes adds risk and businesses need to identify when it's time to change, and what change is required.
Both James' have first hand experience of large digital transformation projects and give advice on spotting the signs that change is required, the risks of not changing fast enough and the benefits of investing in better systems and processes.
Make sure you’re following Inside Commerce on LinkedIn and have subscribed to the Inside Commerce newsletter.
279 Episoden
Alle Folgen
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1 EP278: Optimising Ecommerce Returns & Exchanges, with Oh Polly Customer Journey Manager Emily Mcmorran & Loop's Senior Product Manager Samir Kamnani 45:44
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1 EP277: Founder Interview > How Order Editing Is Transforming Post Purchase CX, Improving Returns & Reducing Customer Support Tickets 53:28
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1 EP276: From Monolith To Composable: SportsShoes CTO On Delivering Digital Transformation & Managing Operational Change At Scale 52:21
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1 EP275: The Current State of AI in Ecommerce And Where We’re Headed With Visual Content Generation for Brands 42:02
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1 EP274: Ecommerce Vendor Strategy Update: Leadership Interviews With BigCommerce, Shopify, Centra, Commerce Layer, Scayle, Remarkable & Shopline 1:54:39
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1 EP273: Look Fabulous Forever MD On Building True Customer Loyalty Through Brand, Product Expertise & Excellent Customer Service 52:31
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1 EP272: The Evolution of Ecommerce Replatforming - Insights & Advice Based On Project Experience 38:40
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1 EP271: Economic Factors Impacting Ecommerce in 2025 + 6 Key Trends Ecommerce Teams Should Be Thinking About 45:14
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1 EP269: Delivering One Of The Industry's Biggest SaaS Migrations With More Than 1 Million Products, with World Books Product Director 50:33
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1 EP268: Unified Commerce: What Does It Really Mean? Unpicking The Latest Ecommerce Buzzword To Focus On What Matters To Ecommerce Businesses 37:01
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1 EP267: Re-engineering Pangaia’s Shopify Storefront to Increase Operational Efficiency, with Commerce UI CTO Michal Klim 44:33
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1 EP265: Delivering A Smarter CX: Integrating AI Chatbots Into Onsite User Journeys To Improve Product Discovery, with Asklo 41:53
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1 EP264: What Should Ecommerce Brands Be Reporting On, And Why, With OmniCommerce's Consulting Director Joe Fletcher 41:18
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1 EP263: Common Issues with ERPs: How They Hamper Ecommerce Teams & What To Do About Them, With Luke Hodgson 45:41
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1 EP262: Should You Invest In Your Technology Stack or Expect To Reduce Your TCO When Replatforming? 32:58
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1 EP261: The Future Of B2C Ecommerce Platforms: Why Vendors Need To Think Seriously About Niche & Vertical Specific Solutions 38:56
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1 EP260: Smythson's Digital Director On What CX and Personalisation Mean To A Heritage Luxury Brand 41:10
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1 EP259: Luca Faloni's Head of Growth On The Pivot From Shopify To Centra To Support International Ecommerce Expansion 32:57
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1 EP258: Justifying The Investment in Design & Creative For Ecommerce Brands, with Grebban's Founder Anton Johannson 45:12
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1 EP257: Cracking The Flexible Working Conundrum - Digital Leaders on Balancing Employee & Company Needs 53:59
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1 EP256: The Future of Your Ecommerce Returns Strategy - Understanding The Pivot To Paid Returns & Fair Usage 42:05
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1 EP255: 14 Examples of Ecommerce Brands Thinking Differently to Improve The Online Shopping Experience 34:43
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1 EP254: What BigCommerce's Latest Product Features Mean For Merchants, with VP Product Management Jordan Sim & Codal's Director of Strategy, Joe Comins 46:18
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1 EP252: Wild Nutrition's Head of Ecommerce Roshni Patel On Strategy Shift, Personalisation & How to Turn Customers Into Subscribers 43:49
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1 EP251: Predicting User Intent Is The Key To Ecommerce Personalisation - Made With Intent Helps You Unlock Its Secrets 36:03
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1 EP250: The Importance of Direct Mail In Ecommerce - Insights, Impact & Good Practice, with Fractional CMO Anna Wilson 36:26
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1 EP249: How To Build An Experimentation Culture In Ecommerce, With Trainline's Experimentation Lead Hannah Tickle 43:50
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1 EP245: Shopify Editions Summer 2024 - Feature Highlights, Product Direction & Benefits For Ecommerce Teams 58:56
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1 EP244: How To Do Cross Border Commerce Better, With Swap Commerce Head of Partnerships Cian Wright 30:00
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1 EP243: Breville & Sage Appliances DTC Manager Myles Sullivan on International Strategy, Tech Stack & Resourcing 33:30
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1 EP241: How Content Teams Are Using AI To Improve Creativity & Productivity, With Media & Strategy Consultant James Carson 39:20
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1 EP240: How CurrentBody Runs The Tech Stack For An £80m+ Ecommerce Business, With Co-founder & CTO Andrew Showman 36:19
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1 EP238: B&Q's Digital Optimsation Lead On How To Run Efficient Project Teams & Product Roadmaps 39:25
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1 EP237: Ecommerce OMS Strategy, Technology and Best Practice, with OneStock Director Joe Till 37:55
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1 EP236: How Ecommerce Brands Are Using Automated Pricing Strategies To Boost Sales Margin & Shift Stock, With Sniffie Founder Tomi Grönfors 39:14
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1 EP232: 15 Minute Masterclass > Anatomy Of The Perfect PDP (Product Details Page) For Ecommerce - 10 Step Guide 15:14
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1 EP231: Using AI Chatbots To Create Empathetic Customer Service, With Siena Co-founder Lisa Popovici 42:02
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1 EP227: Q124 Ecommerce Vendor Leadership Team Interviews: BigCommerce, Centra, Commerce Layer, SCAYLE & Shopify 42:32
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1 EP222: Strategic View on Shopify's Hydrogen Headless Framework, with CommerceUI CTO Michal Klim 51:35
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1 EP221: Optimising Your Product Catalogue: Building Data Models and Nailing CX & Efficiency Wins 41:09
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1 EP220: The Page Speed & Performance Conundrum: Balancing CX with Speed Gains for Ecommerce Sites 38:06
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1 EP218: Making Accessibility Part of Your Development Lifecycle: Strategy, Compliance and Approaches, with Crownpeak 31:23
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1 EP217: Paul & James' Monthly RoundUp: January 2024 Ecommerce Market Mood, Tech Changes & AI News 32:09
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1 EP216: Maximising Inventory Availability: Fixing In Stock Not Online Product Issues, with Sweft Founder & CEO 48:59
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1 EP213: Outsourcing For Ecommerce Technology Projects: Deciding When You Need External Resource 28:10
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1 EP212: How Can Large Businesses Tackle Replatforming: Building The Business Case & Planning For Change 33:21
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1 EP211: Kibo Commerce CEO On Product Strategy, Market Fit & The Challenges of Modern Ecommerce 28:20
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1 EP210: Replatforming To A New Headless Stack On BigCommerce and Bloomreach, with MKM Building Supplies 40:03
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1 EP209: Getting To Grips With Gartner’s Newest Digital Commerce Quadrant Addition: Scayle Commerce Engine 56:38
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1 EP207: Movers & Shakers In Ecommerce Integrations: What Tech Is Trending, Which Platforms Are In Most Demand? 39:19
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1 EP205: How Retailers Are Doing Marketing Automation, SMS & Loyalty, with Voyado Regional VP UKI 38:06
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1 EP204: What DTC Brands Need To Know About Wholesale and B2B Commerce, with Ecommerce Leader Clare Kelly 44:59
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1 EP203: Shopify Enterprise Summit - What Did We Learn About Shopify's Aggressive GTM Strategy, Product Roadmap & Ecosystem Expansion 38:07
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1 EP202: The Evolution to Generative AI for Content Personalisation in Ecommerce Sites, with PersonifyXP's Co-founder & CTO 46:41
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1 EP201: How Salesforce Commerce Customers Should Approach A SiteGenesis Migration, With Liam Downes & Shivko Rusev from Tryzens 46:22
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1 EP199: Selecting The Right CMS Model For Your Ecommerce Business: Headless or Not? With Crownpeak’s Chief Product Officer 37:56
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1 EP197: Stop Screwing Your Margin! Using AI Negotiation To Reduce Margin Sacrifice, With Nibble Founder Rosie Bailey 32:05
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1 EP196: Using Airtable To Improve Operational Efficiency For Ecommerce, with Nolo Apps Co-Founder Oliver Rhodes 41:59
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1 EP195: BigCommerce's Senior Director of Product Management on the Latest Releases for Omnichannel, Checkout & Promotions 41:29
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1 EP194: BigCommerce Product Vision & Strategy Update for 2023 with Director of Competitive Strategy, Aaron Sheehan 40:15
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1 EP191: Why J Lindeberg Migrated From A Legacy Monolith To Headless SaaS & What It Learned, with Head of Ecommerce Andreas Koschnike 44:20
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1 EP190: Increasing Marketing Opt-in Acceptance Compliantly For Ecommerce Sites, with Dataships 39:00
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1 EP189: Fashion Brand Asket’s Ecommerce Tech Stack Evolution And Headless Journey With Centra 43:12
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1 EP188: Multi-Brand Ecommerce: How The Bottle Club Is Using Its Ecommerce Platform, Akeneo PIM & Algolia To Drive Sales 43:33
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1 EP186: KOOKAÏ Ecommerce Product Manager Sera Volau on Tech Selection & Multichannel Commerce 31:42
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1 EP185: Growing An Ethical Brand on Shopify: Marketplaces, Subscriptions & App Selection with Kind Laundry Co-founder Angie Tran 43:22
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1 EP182: Digital Transformation and Selling Online with Oxfam's Head of Ecommerce & Retail Innovation, Andrew Ostcliffe 37:33
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1 EP179: Front Commerce On How Ecommerce Teams Are Using Its PWA Front-End, with CTO & Co-founder Pierre Martin 59:37
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1 EP178: Driving More Value From Your Cart to Confirmation Page Journey, With Rokt Chief Product & Engineering Officer Bill Barton 34:03
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1 EP177: LeMieux Ecommerce Manager Jodie Bratchell - Lessons Learned From Her First Replatforming Project 34:31
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1 EP176: Paul Smith's Head of Digital On Migrating From Open Source Magento to Centra’s Headless SaaS Platform 42:04
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1 EP175: Building CRO Into Replatforming Projects And New Tech Releases To Improve Success, with Dave Mullen 47:36
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1 EP172: Ecommerce Product Discovery Trends & The Shift To AI-Driven Personalisation, with Attraqt 50:48
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1 EP171: How Boohoo Took A Leading Retailer Online Only In 8 Weeks With Cabiri's Commercetools Accelerator 42:46
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1 EP168: The Gym Group On Modernising Its Ecommerce Tech Stack: Part 2 > Operational Decisions, Implications & Challenges 32:30
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1 EP167: The Gym Group On Modernising Its Ecommerce Tech Stack: Part 1 > Technology Selection & Project Planning 35:12
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1 EP164: Optimizely On Using Ecommerce Experimentation To Improve Digital Customer Experiences 53:35
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1 EP163: Shopify Product Strategy, What Components Means For Ecommerce & Views on Web3 with Alex O'Byrne 38:28
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1 EP162: Commercetools Chief Strategy Officer Kelly Goetsch on Product Strategy, Mid-Market & B2B 41:57
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1 EP157: How Ecommerce Teams Use The Yotpo Marketing Platform To Increase Customer Loyalty and LTV 42:38
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1 EP156: Navigating the Complexities of Tax & Duty Handling for International Ecommerce with Avalara's Tax Technology Solutions Manager 31:52
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1 EP155: Personalised Product Discovery for Ecommerce Using Klaviyo & Octane AI, with Paase Digital 36:54
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1 EP153: When You Need A Specialist CMS Instead of Native Platform Page Builders & How to Evaluate CMS Systems 37:33
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1 EP150: By Design - How To Manage Projects When Design & Development Are Done By Different Agencies 35:38
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1 EP144: Universal Shopping Baskets and Order Management for Omnichannel Retailers, with Mercaux & Fluent Commerce 44:49
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1 EP96: How Smarter Data Capture & Validation Improves Your Checkout, an interview with Loqate 41:25
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1 EP94: Lessons Learned Building A Global Ecommerce Marketplace, with the CEO of Openforvintage.com 54:11
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1 Episode 85: How To Build A Successful Business On Amazon: interview with an ex-seller who made more than $10 million sales 44:41
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1 EP143: Selecting The Right Back Office Systems for Ecommerce, with Integration Expert & Ecommerce Thinking Co-Founder Luke Hodgson 45:05
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1 EP124: Key Considerations When Switching To A Leading SaaS Platform Like Shopify or BigCommerce 27:02
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1 EP123: Ecommerce Basket & Browse Abandonment Marketing Automation - Good Practice Tips and Tools 33:14
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1 EP122: Ecommerce Analytics Tracking In A Cookie-Less World: New Best Practices with Elevar's Owner Brad Redding 42:53
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1 EP120: Composable Commerce for SMEs - Under the Hood of Elastic Path's Accelerator Solutions 41:09
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1 EP117: Quiver & Maplin On Why Instant Delivery Is The Next Battle Ground for Ecommerce Shipping 45:41
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1 EP116: Selling Fragrance Online: Headless Commerce, Live Shopping, Subscriptions & More with The Fragrance Store's COO 41:15
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1 EP115: Diversity in Ecommerce: How Afrodrops Is Transforming Online HairCare For Black People 43:18
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1 EP114: One-Click Checkout - Interview with Fast CEO Domm Holland on Gaining Ecommerce Wallet Share 31:17
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1 EP113: Wearth London Co-founder on Green Ecommerce & Its Marketplace For Sustainable + Eco-friendly Products 46:49
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1 EP109: Email Marketing for Ecommerce with Inbox Heroes: Trends & Advice For Your 2022 Campaigns 50:16
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1 EP105: What Content & Commerce Teams Need to Know About Wordpress Site Performance & Security, with Marketing Technologist Jono Alderson 50:04
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1 EP104: How To Speed-up & Simplify Supplier Enablement for Dropship and Marketplace Commerce, with Convictional 35:12
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1 EP103: Lessons Learned Working With BigCommerce & Building Apps for the Marketplace, an interview with Space48 40:15
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1 EP102: Migrating A Large Catalog, Multi-Brand Site to BigCommerce Enterprise with Monwell & 5874 42:15
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1 EP100: What’s Driving Rapha’s Global Ecommerce Growth? An Interview with Technology Director Ben Bodien 30:34
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1 Episode 83: Using Data Science & AI to Improve Product Discoverability, with Coveo's Head of Product 45:04
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1 Episode 80: Ecommerce Growth Fuelled by a Superbowl Ad with Death Wish Coffee's Director of Ecommerce 48:38
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1 Episode 79: Improving Your Omnichannel Customer Experience, with David Williams & Graham Broomfield 46:56
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1 Episode 77: Navigating GDPR & Online Privacy with Karima Noren, Co-founder of The Privacy Compliance Hub 1:00:42
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1 Episode 76: Learnings Moving from a Custom-Built Platform to a Leading Ecommerce Vendor, with Matt Curry from Graham & Green 47:46
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1 Episode 73: Web Accessibility & Usability Advice For Ecommerce Sites, with the experts at RNIB 42:42
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1 Episode 72: Using AI to Improve On-Site Search and Product Merchandising - featuring the CEO of Attraqt 52:45
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1 Episode 71: DXPs and The Benefits of Unified Data for Ecommerce - featuring Bloomreach's Chief Strategy Officer 44:20
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1 Episode 70: Data integration & Lifecycle Marketing With Smart ESPs - featuring the Chief Experience Officer at Ometria 45:00
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1 Episode 69: Using Digital Experience Analytics To Supercharge Your Content For Launch, with Contentsquare 35:39
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1 Episode 51: Talking Shopify's recent API changes & all things subscription ecommerce with Recharge 30:34
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1 Episode 47: BigCommerce Q&A with Jim Herbert - Recent Growth, Complex Projects & 2021 Roadmap 50:20
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1 Episode 64: Defining, managing and implementing an ecommerce roadmap with Louis Adamou from Loaf. 44:19
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1 Episode 20: Managing a large-scale replatforming project with Andrew Chart from Andertons 1:03:45
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