It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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E457 - Marketing Jargon & How Agencies Talk to Their Clients and Prospective Clients (Mark Whittaker, Whitmark Digital)
MP3•Episode-Home
Manage episode 422375473 series 1940409
Inhalt bereitgestellt von Inbound Back Office. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Inbound Back Office oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Are you being clear to your audience?
Or are you using marketing jargon that only those in the industry can understand?
On this episode, we have Mark Whittaker, Owner of Whitmark Digital who is chatting about marketing jargon and how important it is for agencies to talk to clients and potential clients in language they can understand.
Mark spent 30 years in the newspaper industry as a writer, editor and finally as website director. He pivoted to online marketing and spent nearly 10 years with a small digital marketing agency before launching his own business in 2021. He lives in a suburb of Pittsburgh, Pa., and focuses on guiding small businesses and solopreneurs through the mysteries of digital marketing.
In this episode, you'll learn:
You can find Mark at markwhittaker.com and on socials:
LinkedIn
If you liked this episode, please leave us a review on Apple Podcasts!
…
continue reading
Or are you using marketing jargon that only those in the industry can understand?
On this episode, we have Mark Whittaker, Owner of Whitmark Digital who is chatting about marketing jargon and how important it is for agencies to talk to clients and potential clients in language they can understand.
Mark spent 30 years in the newspaper industry as a writer, editor and finally as website director. He pivoted to online marketing and spent nearly 10 years with a small digital marketing agency before launching his own business in 2021. He lives in a suburb of Pittsburgh, Pa., and focuses on guiding small businesses and solopreneurs through the mysteries of digital marketing.
In this episode, you'll learn:
- What exactly marketing jargon is.
- How to know if you're using too much jargon
- The downfalls of using too much jargon
- The benefits of being more clear with clients and potential clients
- Better ways of communicating to your audience.
You can find Mark at markwhittaker.com and on socials:
If you liked this episode, please leave us a review on Apple Podcasts!
411 Episoden
MP3•Episode-Home
Manage episode 422375473 series 1940409
Inhalt bereitgestellt von Inbound Back Office. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Inbound Back Office oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Are you being clear to your audience?
Or are you using marketing jargon that only those in the industry can understand?
On this episode, we have Mark Whittaker, Owner of Whitmark Digital who is chatting about marketing jargon and how important it is for agencies to talk to clients and potential clients in language they can understand.
Mark spent 30 years in the newspaper industry as a writer, editor and finally as website director. He pivoted to online marketing and spent nearly 10 years with a small digital marketing agency before launching his own business in 2021. He lives in a suburb of Pittsburgh, Pa., and focuses on guiding small businesses and solopreneurs through the mysteries of digital marketing.
In this episode, you'll learn:
You can find Mark at markwhittaker.com and on socials:
LinkedIn
If you liked this episode, please leave us a review on Apple Podcasts!
…
continue reading
Or are you using marketing jargon that only those in the industry can understand?
On this episode, we have Mark Whittaker, Owner of Whitmark Digital who is chatting about marketing jargon and how important it is for agencies to talk to clients and potential clients in language they can understand.
Mark spent 30 years in the newspaper industry as a writer, editor and finally as website director. He pivoted to online marketing and spent nearly 10 years with a small digital marketing agency before launching his own business in 2021. He lives in a suburb of Pittsburgh, Pa., and focuses on guiding small businesses and solopreneurs through the mysteries of digital marketing.
In this episode, you'll learn:
- What exactly marketing jargon is.
- How to know if you're using too much jargon
- The downfalls of using too much jargon
- The benefits of being more clear with clients and potential clients
- Better ways of communicating to your audience.
You can find Mark at markwhittaker.com and on socials:
If you liked this episode, please leave us a review on Apple Podcasts!
411 Episoden
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