))
E8: Oren Aks on Marketing the Fyre Fest, the Infamous Cheese Sandwich, and Why Our Culture Can’t Look Away from Colossal Failure
Manage episode 424862458 series 3581217
Inhalt bereitgestellt von Natalie Toren. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Natalie Toren oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Oren Aks was a designer at Fuck Jerry Media, the agency behind the signature marketing of the now-infamous Fyre Festival of 2016. In this episode, Oren recounts his ground-level realization that the festival was a fraud, sharing new details about the debacle chronicled in two documentaries. Oren also tells us about the backlash he experienced after the festival, shares his well-earned lessons around trust, and offers perspective about our cultural fascination with failure. Jesse Genet is joined by a special guest co-host Matty Mo, an artist who made headlines for putting on a fake fire fest as satire in Los Angeles.
--
RECOMMENDED PODCAST:
🎙️ Unpack Pricing - Dive into the dark arts of SaaS pricing with Metronome CEO Scott Woody and tech leaders. Learn how strategic pricing drives explosive revenue growth in today's biggest companies like Snowflake, Cockroach Labs, Dropbox and more.
Apple: https://podcasts.apple.com/us/podcast/id1765716600
Spotify: https://open.spotify.com/show/38DK3W1Fq1xxQalhDSueFg
--
Catch up on host Jesse Genet’s own crucible moments from her entrepreneurial story in Episode 6:
Spotify: https://open.spotify.com/episode/3HQKu4vbaIuAvhgKLBuyYk?si=UYb2aGlJTxynO_B8UzMkUQ
TIMESTAMPS:
(00:00) Episode preview
(03:00) How Oren and co-host Matty first met
(04:35) Oren relives landing at Great Exuma for Fyre Fest
(13:30)The social distortion field Oren witnessed at Exuma
(17:00) Distraction efforts and the angry mob
(20:55) Things take a turn
(34:20) Processing the failure while Oren was on the island, and then back in NY
(44:30) The documentaries
(45:25) The red flags in hindsight
(49:00) Financial breadcrumbs
(54:00) The orange square and power of social proof
(01:00:20) Billy McFarland’s new thing
(01:05:18) Why the Fyre Festival has lasting power in the zeitgeist of colossal failures
LINKS REFERENCED:
Oren Aks agency Atomic Milk: http://www.atomicmilk.com/
Matty Mo's site: https://www.themostfamousartist.com/
X:
@fyrefestival (Oren runs this now)
@jessegenet (Jesse)
@mostfamousartist (Matty)
@inthearena_pod
11 Episoden
Teilen
