Wavy Marketing, Seasonal Business, and Why You Don’t Always Need to “Be On”

In My Non-Expert Opinion

250: What if your business was run like a juicy red strawberry stand, only in season in the summer? And the rest of the year was focused on planting the seeds, watering them, and nurturing them with enough sunlight to burst out of the ground? This is the beauty of seasonal working - or what I’m coining as wavy marketing.

In this solo ep, I break down the components of wavy marketing, explaining how it allows for periods of high and low activity that align with personal energy levels and life’s curveballs. This style of running my biz and marketing has allowed me to maintain a thriving business while prioritizing travel, relationships, and personal growth. If you're an entrepreneur or content creator seeking a more flexible and intuitive way to approach your marketing efforts, this episode is for you!

Snippets:

• ‘I believe I've personally confused consistency with frequency. I think I've also confused it with being prolific.’

• ‘I consider what I do very wavy. So here's what I mean. Wavy marketing is essentially seasonal marketing. I like to work in seasonal cycles versus always on.’

• ‘Why am I going to force myself to do these things that I don't like, just to say that I'm quote unquote marketing? I don't think that's good marketing if you don't like doing it. If your energy is being depleted and you hate doing it, and you're like, this f***ing sucks, I think people feel that energy.’

• ‘Make a quadrant on a piece of paper and on the top left, write what I love and what I'm good at. On the right, write what I love and I'm bad at. On the bottom left, write what I hate and I'm good at. And what I hate and I'm bad at. Now, once you list all those things out, decipher where to put your energy, and the hate sections, the bottom, that should either be automated, delegated, or deleted.’

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