246: Podcasting for Business: Strategies for Content, Monetization, and Growth with Guest Cody McLaughlin

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Episode 246: Podcasting for Business: Strategies for Content, Monetization, and Growth with Guest Cody McLaughlin

Kendra talks imperfect marketing with Cody McLaughlin, an experienced podcast showrunner, guest, and host with over 1000 media appearances. Cody is a published writer in the outdoor space and is responsible for all elements of production at Trout Stream Studios, from planning to distribution.

Topics covered in today's conversation include:

• Starting a podcast and the importance of having something valuable to say
• Strategies for monetizing podcasts, including ad support, affiliate marketing, and subscription models
• The impact of AI on podcasting and content creation
• The importance of testing and experimenting in marketing

Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.

Resources:
Descript
Riverside.fm (affiliate link)
Opus Clips

Connect with Cody McLaughlin:

LinkedIn
Trout Stream Studios

Connect with Kendra Corman:

LinkedIn
Website

Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!

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Kapitel

1. Monetizing and Marketing Podcasts (00:00:00)

2. Podcast Monetization Strategies (00:09:42)

3. Impact of AI in Podcasting (00:15:15)

4. Lesson (00:29:45)