Leah McSweeney on how she built Married To The Mob, and became a Real Housewife of NY | IDEA GENERATION Ep.11

IDEA GENERATION

Turn Your Ideas Into Reality With Shopify: https://bit.ly/36fDCP1

Leah McSweeney grew up in downtown, NYC straddling the overlapping worlds of streetwear, graffiti, and hip-hop. And while running with the dudes driving those worlds, she realised two things: She wanted a part of the lifestyle, and none of them saw the unaddressed women's market she was a part of. So she launched her brand, Married to the Mob. Over the next decade and a half she would lead the brand to the bleeding edge of cool, only to find herself in a perpetual state of putting out fires to keep the lights on. As her interests broadened—pursuing writing and podcasting—her personal star began to rise, and a chance opportunity on Millionaire Matchmaker would eventually lead to a spot on BRAVO's Real Housewives of New York. Re-energized by her new, much larger audience, McSweeney is doubling down on MOB, releasing a new athleisure line, and herself with her forthcoming autobiography, Chaos Theory.

Subscribe to IDEA GENERATION on YouTube, Instagram, TikTok, or Twitter

Special thanks to our partners at Shopify for bringing this experience to life.

More about Shopify: https://bit.ly/36fDCP1

Learn how to start your own brand with Shopify

Check out more from Shopify here: Twitter, Instagram, Facebook

CREDITS

Noah Callahan-Bever, Creator & Host, Idea Generation

Starring: Leah McSweeney

Executive Producer: Helena Ox

Producer: Adam Fleischer & Insanul Ahmed

Lead Editor: Sarathi Garimella

Asst. Editor: Sam Anderson