Co.Produced: How Old Spice’s many-tentacled team won over teen gamers

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In this episode of Co-Produced, the podcast about the many hands that make cool things — and how they come together, Wieden and Kennedy, Twitch, and Mediamonks pulled off the ultimate collaboration: building a robotic squid on behalf of their client Old Spice and then putting it in the hands of the internet. On this episode, we will be hearing from Ashley Davis-Marshall, Matt Zerell, and Mike Davidson at Wieden + Kennedy, Stephanie Kwan at Twitch, and Wesley Tar Har at Mediamonks about how they came together from opposite ends of the earth to bring this project to life.