ChatAE Founder Reveals How AI Sales Tools Are Actually Making Sales Teams Better, Not Replacing Them

GTM AI Podcast

www.gtmaiacademy.com https://www.chatae.ai/

https://www.linkedin.com/in/dustinbeaudoin/

Why I'm Excited About This Conversation

Just had a fascinating chat with Dustin, the founder of ChatAE, who's bringing a fresh perspective to AI in sales. What caught my attention immediately was their tagline: "Not another AI SDR." In a space crowded with tools claiming to replace salespeople, Dustin's approach is refreshingly different – focusing on making salespeople better rather than replacing them.

Key Takeaways

🎯 The Real Problem ChatAE Solves
The heart of what Dustin's building addresses two critical issues I see daily in sales:
- Most sales reps aren't using AI effectively in their workflow
- Teams are constantly pressured to do more with less resources

💡 Why It's Different Than Just Using ChatGPT
This resonated with me deeply as someone who teaches AI to sales teams. While ChatGPT is powerful, most salespeople don't have the time or interest to become prompt engineering experts. ChatAE removes that barrier by pre-configuring the AI to think like an on-demand sales manager, specifically for pre and post-call tasks.

🚀 Impact on Sales Teams
What really got me excited was hearing about the results with junior reps. One sales manager reported that ChatAE helped their 6-12 month new AEs perform like much more tenured reps in their call preparation and strategy. This is exactly what good enablement should do – remove barriers while improving performance.

Memorable Quotes from Dustin

> "The thing that gets me most excited is how we can help grow C+ AEs into B+ AEs by helping them do these pre and post call activities the right way."

> "Our competition is actually Chat GPT – like people paying for Chat GPT pro and creating custom GPTs. But there's both a raw time savings component and a user experience difference with ChatAE."

> "We're not trying to be things that already work... focus on the areas they're ignoring, which is these routine administrative tasks and do so in an accessible way."

Looking Ahead

What struck me most was Dustin's vision of AI becoming like electricity – just part of how software works rather than a standalone feature. This aligns perfectly with my view of where sales enablement is heading: tools should take weight off plates rather than add to them.

If you're interested in checking it out, ChatAE is accessible at ChatAE.ai with a free trial and a straightforward $19/month tier with unlimited usage. This kind of accessibility is exactly what the market needs – no complex enterprise rollouts, just practical tools that make sales professionals more effective.

This conversation reinforced my belief that the future of sales isn't about replacing humans with AI, but about using AI to make humans better at what they do best – building relationships and closing deals.