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The Agile Brand with Greg Kihlström®
![The Agile Brand with Greg Kihlström® podcast artwork](https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/32.jpg 32w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/64.jpg 64w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/128.jpg 128w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/256.jpg 256w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/512.jpg 512w)
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Growthivation
Alle als (un)gespielt markieren ...
Manage series 2404864
Inhalt bereitgestellt von Olatunji B. Alonge. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Olatunji B. Alonge oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Hey there, dear friend. Your growth is your responsibility but the truth is that you can't grow all alone. I would be contributing to your growth by furnishing you with enough precise growth insights about your personal, business and national growth. You will grow, get ready. Tell your friends to join us. Check around, one episode or the other will cause a shift in your life. Just try it. Growthivation = Growth + Activation
…
continue reading
33 Episoden
Alle als (un)gespielt markieren ...
Manage series 2404864
Inhalt bereitgestellt von Olatunji B. Alonge. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Olatunji B. Alonge oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Hey there, dear friend. Your growth is your responsibility but the truth is that you can't grow all alone. I would be contributing to your growth by furnishing you with enough precise growth insights about your personal, business and national growth. You will grow, get ready. Tell your friends to join us. Check around, one episode or the other will cause a shift in your life. Just try it. Growthivation = Growth + Activation
…
continue reading
33 Episoden
Kaikki jaksot
×Can you imagine that unexplainable body aches are sometimes symptoms of depression? You need to find out more.
An highlight on the symptoms, types and support for depression. This is the first part, a lot more to learn.
We have been on a very educational and encompassing learning about depression, it's symptoms, types and support, you should not miss it, come and learn as much as possible.
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Growthivation
![Growthivation podcast artwork](/static/images/64pixel.png)
Understanding that emotional intelligence is key to personal and professional success.
The second lap of the team of life
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Growthivation
![Growthivation podcast artwork](/static/images/64pixel.png)
1 The Mind of a Billionaire 1:01:21
1:01:21
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You will learn how billionaires think, most kept secret codes.
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Growthivation
![Growthivation podcast artwork](/static/images/64pixel.png)
Vision Challenge is a quarterly retreat session for leaders and professionals who want to stay on top of their games and keep winning. You will only get a few of the recordings here, full access is available on request.
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Growthivation
![Growthivation podcast artwork](/static/images/64pixel.png)
Learning about your emotions is an essential motion you must engage in, in order to set your life up for good success. On the EQ Clinic Radio, varying topics to help you improve your Emotional Intelligence will be taught. Don't miss this lifetime benefit.
It was an explosive complement to our ongoing Vision Challenge where we are currently unraveling the mysterious power of being a god
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Growthivation
![Growthivation podcast artwork](/static/images/64pixel.png)
The Day 17 - Vision Challenge of the Giant Leap edition
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Growthivation
![Growthivation podcast artwork](/static/images/64pixel.png)
Breaking world record like a pro 💪🏾
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Growthivation
![Growthivation podcast artwork](/static/images/64pixel.png)
The mindset you need to be able to live as a shining light in a dark world 🌎
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Growthivation
![Growthivation podcast artwork](/static/images/64pixel.png)
"Emotional Intelligence of Success," is about the requirements of sustainable success.
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Growthivation
![Growthivation podcast artwork](/static/images/64pixel.png)
Life does not get better when it is bitter...there is enough SUGAR to go round. Listen and heal up
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Growthivation
![Growthivation podcast artwork](/static/images/64pixel.png)
We should not stop at Not Too Young To Run, let's succeed. And for your information, its STAGE that is required for success not AGE. Listen to know what this STAGE means. Before you go, join us in celebrating our baby brand, yes, Just 1 year old. She is gorgeous, she is Business MuMu .
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