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#18 How offline events support user growth
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In this episode of the Growth Show we have the pleasure to talk with Florian Schneider, who is Founder & CEO of Fairling – a digital trade fair for brands. We talk with Florian about the ups and downs of his journey, about pivots and lessons learned, what KPIs have to do with it, and how they managed to leverage offline events to increase user growth. Also, why paying users are more interesting (not because of the obvious reason).
More about Florian: After studying Information Systems Florian Schneider found his first company Findeling. Only a little later his second entrepreneurial journey started with FAIRLING. Because of an own need he developed a digital KPI model over the course of the next two and a half years, which visualizes the most important KPIs and puts them into perspective. This helped him 10x his revenue by scaling in a controlled way. After more and more companies came up to him and asked for help in finding and visualizing their KPIs, Florian decided to found his third venture Leantree. He now helps managers and founders all over Germany to scale their businesses with his KPI model.
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