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#03 Growth Hacking 101: Engage with your audience
Manage episode 287772745 series 2896902
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"You just need to become one with your target audience!“ – Gilles De Clerck is a Growth Marketer. In 2016 he started as a marketer at a SaaS startup called "Salesflare". During that time he learned a lot of things by experimenting and people started to call him growth hacker. When his learning curve flattened he started to work for the growth hacking agency "Growth Revolution" as Head of Growth. He worked with clients on projects from startups to corporates, was responsible for the inbound strategy and the positioning of the growth hacking agency and was the lead of the Growth Revolution conference. Today he is the Founder of Ablaze Growth Studio. ABLAZE crafts and scales ROI-driven growth machines for startups, new ventures and personal brands from the creative intersection of data, experimentation and human psychology. In this episode we dive deep into the secret recipes of a practitioner of growth hacking – a term which describes mostly the continuous adjustment of your marketing strategy to your target groups behaviour – and the discoveries Gilles made down the road of his marketing career.
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