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Forget Influencers, Do This For Viral Ugc Ads — Bostjan Belingar | Differences Between Influencers and Creators, Why Focus On User-generated Content for Ads, How to Motivate Customers to Generate Content, How Demographics Respond to Different Ad Styles
Manage episode 422115760 series 2921256
In this podcast episode, we discuss how to set up a creator funnel and produce insane amounts of UGC ads for cheap. Our featured guest on the show is Bostjan Belingar, CEO of Hustler Marketing at hustlermarketing.com
Topics discussed in this episode:
- The importance of UGC in the age of privacy policies and algorithm changes
- Finding and working with creators (not influencers) to produce UGC
- The process of creating detailed creative briefs to guide creators
- Editing UGC videos for platforms like Facebook, TikTok, etc. (short, fast cuts, attention-grabbing hooks)
- Tailoring UGC to different customer avatars and age groups
- Maintaining a constant flow of fresh UGC ads to combat ad fatigue
- Legal considerations and obtaining rights for UGC
- Hustler Marketing's services in managing the UGC process for clients
- The importance of having a strong product in addition to effective UGC ads
Links & Resources
Website: https://www.hustlermarketing.com/
LinkedIn: https://www.linkedin.com/in/bostjan-belingar-96aa3a102/
X/Twitter: https://twitter.com/HustlerMrktng
Instagram: https://www.instagram.com/bostjanbelingar/
Get access to more free resources by visiting the podcast episode page at
t.ly/QW69u
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.
Join the "Founder's Sidekick" Program - The “Founder’s Sidekick” is an asynchronous private coaching program designed for busy entrepreneurs, marketing executives, and founders to address burning business questions when starting and running an online business on Shopify’s ecommerce platform. Visit https://ecommercecoffeebreak.com/start to learn more.
Sign up for our free newsletter and become a smarter Shopify merchant.
We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free.
Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
347 Episoden
Forget Influencers, Do This For Viral Ugc Ads — Bostjan Belingar | Differences Between Influencers and Creators, Why Focus On User-generated Content for Ads, How to Motivate Customers to Generate Content, How Demographics Respond to Different Ad Styles
Grow Your Store with the Ecommerce Coffee Break, the Podcast for Everyone Who Sells Online
Manage episode 422115760 series 2921256
In this podcast episode, we discuss how to set up a creator funnel and produce insane amounts of UGC ads for cheap. Our featured guest on the show is Bostjan Belingar, CEO of Hustler Marketing at hustlermarketing.com
Topics discussed in this episode:
- The importance of UGC in the age of privacy policies and algorithm changes
- Finding and working with creators (not influencers) to produce UGC
- The process of creating detailed creative briefs to guide creators
- Editing UGC videos for platforms like Facebook, TikTok, etc. (short, fast cuts, attention-grabbing hooks)
- Tailoring UGC to different customer avatars and age groups
- Maintaining a constant flow of fresh UGC ads to combat ad fatigue
- Legal considerations and obtaining rights for UGC
- Hustler Marketing's services in managing the UGC process for clients
- The importance of having a strong product in addition to effective UGC ads
Links & Resources
Website: https://www.hustlermarketing.com/
LinkedIn: https://www.linkedin.com/in/bostjan-belingar-96aa3a102/
X/Twitter: https://twitter.com/HustlerMrktng
Instagram: https://www.instagram.com/bostjanbelingar/
Get access to more free resources by visiting the podcast episode page at
t.ly/QW69u
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.
Join the "Founder's Sidekick" Program - The “Founder’s Sidekick” is an asynchronous private coaching program designed for busy entrepreneurs, marketing executives, and founders to address burning business questions when starting and running an online business on Shopify’s ecommerce platform. Visit https://ecommercecoffeebreak.com/start to learn more.
Sign up for our free newsletter and become a smarter Shopify merchant.
We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free.
Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
347 Episoden
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