How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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Inhalt bereitgestellt von Become a smarter Shopify store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship to help you grow your business., Become a smarter Shopify store owner. We talk ecommerce, Digital marketing, and Entrepreneurship to help you grow your business.. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Become a smarter Shopify store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship to help you grow your business., Become a smarter Shopify store owner. We talk ecommerce, Digital marketing, and Entrepreneurship to help you grow your business. oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Ähnelt Grow Your Store - The Ecommerce Coffee Break, a Podcast for Shopify Sellers and DTC Brands
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Where Does Your Marketing Money Go? The Executive's Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about the Customer Journey (#306)
Manage episode 417000628 series 2921256
Inhalt bereitgestellt von Become a smarter Shopify store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship to help you grow your business., Become a smarter Shopify store owner. We talk ecommerce, Digital marketing, and Entrepreneurship to help you grow your business.. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Become a smarter Shopify store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship to help you grow your business., Become a smarter Shopify store owner. We talk ecommerce, Digital marketing, and Entrepreneurship to help you grow your business. oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
In this podcast episode, we talk about how attribution can help business leaders and executives make smarter decisions about where to spend their marketing money. Our featured guest on the show is David Saxon, CEO of Attribution at attributionapp.com
Topics discussed in this episode:
- Why attribution is crucial for business leaders and executives in making informed marketing decisions
- How a click-based, first-party data model provides a "single source of truth."
- The different attribution models, including multi-touch and single-touch models, and their impact on decision-making
- What different attribution models reveal about the customer journey.
- Common misconceptions about attribution, including the impact of third-party cookies and the significance of impression data
- Future developments in attribution solutions, such as integration with Customer Data Platforms (CDPs)
Links & Resources
Website: https://www.attributionapp.com/
Shopify App Store: https://apps.shopify.com/attribution
LinkedIn: https://www.linkedin.com/company/attribution/
X/Twitter: https://twitter.com/attributionapp
Get access to more free resources by visiting the podcast episode page at
t.ly/yYvEW
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.
Founder's Sidekick Program - Discover the private business support solution for entrepreneurs to start or grow an online business. Visit ecommercecoffeebreak.com/start to get started.
Sign up for our free newsletter and become a smarter Shopify merchant.
We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free.
Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
343 Episoden
Where Does Your Marketing Money Go? The Executive's Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about the Customer Journey (#306)
Grow Your Store - The Ecommerce Coffee Break, a Podcast for Shopify Sellers and DTC Brands
Teilen
Manage episode 417000628 series 2921256
Inhalt bereitgestellt von Become a smarter Shopify store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship to help you grow your business., Become a smarter Shopify store owner. We talk ecommerce, Digital marketing, and Entrepreneurship to help you grow your business.. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Become a smarter Shopify store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship to help you grow your business., Become a smarter Shopify store owner. We talk ecommerce, Digital marketing, and Entrepreneurship to help you grow your business. oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
In this podcast episode, we talk about how attribution can help business leaders and executives make smarter decisions about where to spend their marketing money. Our featured guest on the show is David Saxon, CEO of Attribution at attributionapp.com
Topics discussed in this episode:
- Why attribution is crucial for business leaders and executives in making informed marketing decisions
- How a click-based, first-party data model provides a "single source of truth."
- The different attribution models, including multi-touch and single-touch models, and their impact on decision-making
- What different attribution models reveal about the customer journey.
- Common misconceptions about attribution, including the impact of third-party cookies and the significance of impression data
- Future developments in attribution solutions, such as integration with Customer Data Platforms (CDPs)
Links & Resources
Website: https://www.attributionapp.com/
Shopify App Store: https://apps.shopify.com/attribution
LinkedIn: https://www.linkedin.com/company/attribution/
X/Twitter: https://twitter.com/attributionapp
Get access to more free resources by visiting the podcast episode page at
t.ly/yYvEW
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.
Founder's Sidekick Program - Discover the private business support solution for entrepreneurs to start or grow an online business. Visit ecommercecoffeebreak.com/start to get started.
Sign up for our free newsletter and become a smarter Shopify merchant.
We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free.
Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
343 Episoden
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Ähnelt Grow Your Store - The Ecommerce Coffee Break, a Podcast for Shopify Sellers and DTC Brands
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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…
continue reading
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…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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