How to Maximize Your ROAS In Shopify — Simon Kruger | The Most Common ROAS Mistakes, Crucial Ad Metrics, Why Tracking Setup is Crucial, Beginner Tracking Tips, Importance of First-party Tracking (#307)

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In this podcast episode, we discuss how to maximize your ROAS in Shopify. Our featured guest on the show is Simon Kruger, product owner and marketer at trackifyapp.com
Topics discussed in this episode:

The most common mistake that affects return on ad spend
The crucial metrics in evaluating ad performance
What pixels are and why they are important
Why properly setting up tracking is crucial
How to get started with tracking as a beginner
Why first-party pixel tracking is important for the future as third-party cookies go away

Links & Resources
Website: https://www.trackifyapp.com/
Shopify App Store: https://apps.shopify.com/trackify-1
LinkedIn: https://www.linkedin.com/in/simon-kr%C3%BCger-733155125/
YouTube: https://www.youtube.com/channel/UCdjrDMbDXUnfhwaJTQmpSEQ
Get access to more free resources by visiting the podcast episode page at
t.ly/CqEhf
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