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GDP Ep19 - Launching the Re-branded You
Manage episode 311377497 series 3115470
Inhalt bereitgestellt von Piyush Agarwal. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Piyush Agarwal oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Rebranding as we found out is a long and time consuming process but a lot of times people go wrong in launching the new brand. If not done well, all the work put into the rebranding can go waste. Piyush lists down the things one needs to keep in mind when planning a launch of the new brand.
In this episode, he covers the following:
- Give yourself enough time - prepare all brand touchpoints
- Identify all audiences and prioritize - create communication plan
- Create a detailed Launch Calendar with Roll-out plan
- Develop and Publish your Rebrand story
- Cover all mediums - Online and Offline
- Market the brand - influencers, podcasters, across the globe
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