Create Content That Makes Them Want to Keep Coming Back

Good Content with Shannon McKinstrie

This episode is an absolute wake-up call for anyone feeling overwhelmed, bored, or even frustrated by the never-ending content creation cycle. I’m not here to make you feel like you’re doing something wrong, because you’re not! Instead, I want to get real about what’s actually working in the world of content right now. Spoiler: it’s not hacks or gimmicks, and it’s definitely not boring, impersonal posts. Instead, we’re talking about humanizing your brand, sharing your vibe, and making your account feel like the kind of place people genuinely want to keep coming back to. I’m sharing lots of examples of content that’s resonating right now (find the links below!), explaining why building community is key, and giving you permission to have some honest, authentic fun online.

In this episode we’ll be covering:

• Breaking free from the basic level content creation with real, personal, and humanized social media strategies that I see working right now.
• Building a genuine online community instead of chasing empty follower numbers, because we don’t need more unengaged followers.
• Start using more “me-centric” hooks and personal stories that boost engagement with examples.
• Simple steps to start showcasing your vibes, style, and personality on your business account to make your content more relatable and shareable.
• How to grow your brand with a little more fun and individuality, because we love to see it!

Featured content in this episode:

• mimi_drabik: Dumb things that make life more fun
• justina.franklin: Here’s how you're instantly going to make your life better
• tara_langdale: Things I find incredibly unchic
• candicedenise: Here’s some things you need to do to level up
• outsideeric: Making life a little more joyful
• courtney_hirsch: I don’t do it all

Recommended episodes:

• Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’s
• Episode 006: Selling a Lifestyle, Not Just a Product
• Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels
• Episode 024: Is Storytelling the Missing Piece in Your Content?
• Episode 053: Use Customer Insights to Create Reels That Attract and Convert
• Episode 061: Use The Relatable Expert Hook to Create Your Next Helpful Reel
• Episode 062: Why You Don’t Need Fancy Content to Stand Out

Join my Broadcast Channel on Instagram where we break down even more viral reels!

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!