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Don’t Talk So Much: How to Listen to Buyers
Manage episode 321081879 series 3124493
Inhalt bereitgestellt von Jennifer Shore and Unreal Digital Group. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Jennifer Shore and Unreal Digital Group oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Marketing leaders know that in order to be effective they need to be flexible. The marketplace is always evolving and with it, the needs of the customer. To keep up, marketing teams must be able to rapidly adapt their strategies and tactics.
Mac McConnell is a veteran in the marketing world and business tech market. As the former VP of Marketing at ServiceChannel, he saw firsthand how flexible teams are helping companies overcome uncertain market conditions and create unique ways to provide awesome customer experiences. He also helped many businesses adopt marketing automation as one of the co-Founders of Bluebird Strategies, now part of Square2 Marketing.
Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Mac about how being flexible can help in times of uncertainty–from poor budget choices to a full-blown pandemic. The group also talks about the value of persona messaging, so demand gen, content marketing and product marketing are working from the same playbook.
RELATED LINKS
- Connect with Mac on Twitter and LinkedIn.
- Learn more about Unreal Digital.
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