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Unveiling the power of behavioural science in marketing: A deep dive with Richard Shotton
Manage episode 441988644 series 2402984
Inhalt bereitgestellt von Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Are you a marketer looking to understand how behavioural science can open up new opportunities for your brand? Then look no further than this Future Proof Podcast episode.
Dr Nicki Morley, Head of Innovation and Behavioural Science Expertise at Kantar, and Richard Shotton, author of The Choice Factory and the Illusion of Choice, discuss the challenges of behavioural science in the industry, how it can drive sustainability agendas and, of course, their favourite behavioural science interventions 🧠🧪
Hosted on Acast. See acast.com/privacy for more information.
170 Episoden
Teilen
Manage episode 441988644 series 2402984
Inhalt bereitgestellt von Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Are you a marketer looking to understand how behavioural science can open up new opportunities for your brand? Then look no further than this Future Proof Podcast episode.
Dr Nicki Morley, Head of Innovation and Behavioural Science Expertise at Kantar, and Richard Shotton, author of The Choice Factory and the Illusion of Choice, discuss the challenges of behavioural science in the industry, how it can drive sustainability agendas and, of course, their favourite behavioural science interventions 🧠🧪
Hosted on Acast. See acast.com/privacy for more information.
170 Episoden
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continue reading
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continue reading
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