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Ep.246 - The Problem with the Ideal Juror Profile
Manage episode 410843193 series 3416172
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It’s time to forget everything you know on the “ideal juror profile” and ditch the outdated playbook. Capeesh?!
Ok, now that’s out the window…
This episode is for you if you want to learn powerful ways of creating the ultimate "ideal juror profile".
(Spoiler alert: it's not your typical demographic; a woman between the ages of 40-60, college graduate, blah, blah, blah. #Boring.)
Tune in on the episode to find out what I mean by that.
Xo, Sari
Quote:
“So, the problem with the ideal juror profile is you're using it for the wrong reasons. You're trying to find the fix to the defense point when it really is meant to show you that your ideal juror exists. And that once you build those beliefs, that there are principles in there that you can mind for, and then start building your funnels.”
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THREE POWERFUL STRATEGIES TO HELP READ A JUROR’S MIND
Understand what the jury is thinking, so you can gain the confidence to trust them - and yourself - in the courtroom.
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