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IS YOUR MARKETING STRATEGY FLAWED? | With Joanne Budden and Dugan Aylen | The Business Spotlight
Manage episode 390919690 series 3541230
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In this insightful podcast episode, Dugan and Jo unravel the complexities of franchising, shedding light on the high failure rate of franchise businesses and the underlying reasons, such as recruiting challenges, flawed marketing strategies, and struggles in providing ongoing support to the franchise network. Jo, the founder of Leapfrog Sports, shares the origin of her company, offering multi-sports coaching for children aged two to seven. The discussion delves into the evolution of Leapfrog Sports into a franchise, including the process of naming the business. Jo opens up about the challenges faced during the franchise launch in May 2021, dealing with setbacks like franchisee withdrawals and brand copying. Dugan and Jo candidly explore the hurdles and triumphs of franchising in the children's activity sector, emphasizing the importance of seeking advice, treating the franchise as a distinct business, and effective networking. Tune in to gain valuable insights and lessons for navigating the dynamic world of franchising.
We hope you enjoy!
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