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#04 - Why price and service aren't enough in logistics anymore
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Price and service still matter in freight forwarding, but they no longer win on their own.
Sam talks with Sean Crook, Co-Founder and Director of Neolink, about why logistics decisions now hinge on visibility, technology, and data-driven insight.
Sean shares how a beer marketing mishap led him into freight, the early grind of building Neolink, and why the old “price and service” pitch falls short.
They cover:
How COVID flipped customer priorities toward transparency and tech
Using AI and automation to scale without adding headcount
Lessons from Neolink’s first acquisition and culture-first growth
How roles in forwarding will change as AI takes over routine tasks
For anyone moving freight or selling logistics services, this conversation shows what creates real value beyond a sharp rate and a smile.
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