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#12 LinkedIn Secrets for Personal Brand Building and Impactful Content Creation with Sara Lattanzio
Manage episode 429466709 series 3587007
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I've known Sara Lattanzio for a few years now, she's managed to build her personal LinkedIn account to more than 37'000 followers. She's recently joined Stryber as their head of marketing and we're talking about her lessons in personal branding, building B2B brands and content creation. There are some real nuggets in this conversation for everyone who wants to improve their corporate or personal brand awareness. Sara is a practitioner so this episode is filled with useful and applicable techniques and strategies.
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1. #12 LinkedIn Secrets for Personal Brand Building and Impactful Content Creation with Sara Lattanzio (00:00:00)
2. Challenges and doubts when starting to build personal brand on LinkedIn (00:02:37)
3. Deciding to do it on LinkedIn and alternatives (00:04:05)
4. Prerequisites and how much knowledge do you need to post? (00:05:22)
5. Personal branding as growth strategy for business - how to transfer the learnings to business environment (00:06:50)
6. Do these B2B principles apply to B2C brand building (00:10:34)
7. Shortcuts to getting to know the audience (00:11:45)
8. How to decide what to post (00:13:15)
9. Does content quality matters (00:17:43)
10. B2B branding and focusing on building corporate vs. personal brand (00:20:57)
11. Measuring the impact of personal branding (00:23:24)
12. How to get 2nd level connections (00:26:18)
13. How to get a stronger organic reach (00:27:02)
14. Posting too personal stuff & setting boundaries on what to post (00:29:24)
15. Limitations of personal branding for corporate brand building (00:32:16)
16. Learning by doing or is there another method? (00:34:49)
17. Outlook - is LinkedIn becoming too saturated with people building personal brands - how to combat this? (00:35:16)
18. Finding LinkedIn alternatives (00:37:16)
19. Budget and resource allocation to personal branding (00:38:40)
20. Is there bad impression? Click baiting (00:40:20)
21. Value of offline communities and impact on LinkedIn (00:41:42)
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