Ep-9: Stop Chasing Prospects and Start Building Assets in Your Practice

Financial Advisor Lifestyle Practice

Title: "Stop Chasing Prospects and Start Building Assets in Your Practice"

Introduction:

The never-ending chase for new clients through activities like networking events, cold-calling, etc. This manual labor is exhausting.
Smarter advisors build marketing and sales assets that attract clients perpetually with less ongoing effort.

What are Marketing/Sales Assets?

Assets are things you build once that continue providing value over time (with some tweaks).

Examples: Evergreen webinars, podcast, books
Attract ideal prospects into your pipeline to be nurtured over time.

The Power of Evergreen Webinars

Create opt-in pages to capture leads
Automated nurture sequences
Establish expertise and build trust
Why Start a Podcast?

Reach your network and new audiences
Repurpose episodes into content like video clips
Provide lead magnets to capture emails

Writing a Book

The ultimate lead magnet
Distribute on website, social media
Reinforces credibility and authority

Stacking Assets for Maximum Impact

Webinar attendees get the book
Podcast listeners offered the webinar
Compounds the lead generation
Additional Benefits

Assets filter out tire-kickers
Don't waste time on unqualified prospects
Establishes social proof and trust
Conclusion: Start building your assets today for perpetual, leveraged growth.

Key Takeaways:

Identify 1-2 marketing/sales assets to build (webinar, podcast, book)
Map out your asset creation plan
Strategize asset interconnectivity
Commit to building assets over chasing prospects manually

Resources Mentioned:

• Join our community of like-minded advisors on LinkedIn Here .
• Grab your copy of the book " The Advisor Authority Book Framework" Here
• Write your "Client Getting Book" in just 7 weeks - Program

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