Episode 59 - Judy Haber - Performance Sponsorship Group

FEO-ON-THE-AIR

In this episode of FEO on the Air we are joined by Judy Haber from Performance Sponsorship Group. This is the first time we've spoken with Judy since her highly rated presentations at our annual conference this past February in Richmond Hill. We get caught up on what has been happening in her world of corporate sponsorship since the pandemic hit, and talk about what has changed in the last 40-50 days. Judy also talks about strategies that festivals and events can take during the downtime to ensure they come back bigger and stronger later this year or in 2021. Strategies for retaining current sponsors and getting new ones in this new sponsorship landscape. Identifying what businesses are actually doing well during COVID-19 and are in a position to be a sponsor...or leverage their partners to bring cash to the table. To reach Judy Haber for questions, you can email [e-mail] and as always, you can visit her website at www.performancesponsorship.com. To get all the COVID-19 information you need, visit the official FEO webpage www.festivalsandeventsontario.ca/resources/covid-19-resource-centre. We are updating the information here almost daily. If you're an FEO member and have any questions or concerns that you'd like presented to the Government on your behalf, please contact FEO CEO Dave MacNeil at 519-742-2226 or through email [e-mail].