#128 Prime Day Playbook: Your Ultimate Prep Guide with Joie Roberts & Jamie Davidson

Fearless Sellers - The Women of Amazon

In this episode, Joie Roberts and Jamie Davidson discuss strategies for preparing for Prime Day on Amazon. They provide tips on inventory management, scheduling lightning deals, utilizing coupons, and leveraging advertising and social media to maximize visibility and sales.

They also emphasize the importance of building an email list and communicating directly with customers. After Prime Day, they recommend analyzing data, retargeting customers, and conducting a post-Prime Day follow-up. Overall, the conversation provides valuable insights and actionable advice for sellers looking to make the most of Prime Day.

Takeaways

• Prepare ahead of time by increasing inventory for your top products.
• Schedule lightning deals and promote coupons to create a sense of urgency and attract price-sensitive shoppers.
• Utilize social media, influencers, and off-Amazon marketing to reach potential customers.
• Increase advertising budgets and leverage sponsored brands and retargeting.
• Build an email list and communicate directly with customers.
• Conduct a post-Prime Day follow-up to analyze data, retarget customers, and make improvements for future events.

Chapters

00:00 Introduction and Importance of Prime Day Prep

02:07 Strategies for Inventory Management

04:13 Creating Urgency with Lightning Deals and Coupons

06:57 Utilizing Social Media and Influencers

11:55 Maximizing Advertising Opportunities

15:53 Building an Email List and Direct Communication

This episode is sponsored by Clarity6.ai, a one-stop place for all your marketing needs.

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