446 Oded Netzer - Data-Driven Decision Making and the Biases That Affect Our Choices

Fast Leader Show | Customer Experience Leadership

In this episode of the Fast Leader Show, we are joined by Oded Netzer, a Columbia Business School professor and Amazon Scholar. Oded, an expert in data-driven decision making, discusses common biases like overconfidence, availability, and confirmation bias that can hinder our use of data.

He introduces the powerful IWIC (I Wish I Knew) tool, which focuses on identifying key questions rather than complex statistical analysis. We delve into the concept of quantitative intuition, emphasizing the value of precision questioning, contextualizing data, and synthesizing information for decision making.

Oded reveals the importance of combining data with intuition and building teams that understand both business and data science. He also discusses his book, \"Decisions over Decimals,\" which promotes starting with a decision and embracing uncertainty.

Finally, we examine the role of context in data analysis and the dangers of data without context. Join us as we navigate the nuanced world of data-driven decision making.