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262: From Permalance to Premium: How Niching Down Landed Martha 5-Figure Freelance Projects
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Tired of saying yes to everything—and still not getting paid what you’re worth? Martha Fogarty was, too. After years of permalance gigs, unpaid invoices, and murky job titles, she drew a line in the sand. In this episode, Martha shares how getting hyper-clear on her niche and offer flipped the power dynamic, brought in multiple five-figure clients, and helped her build a freelance business that’s finally on her terms. If you’ve ever felt like clarity could change everything—this one proves it can.
About Martha:
Martha is the founder of LIFTOFF — fashion’s ultimate brand launch lab. Part design school, part business bootcamp, it’s where early-stage founders learn how to build labels that don’t just look good but become successful, profitable companies. She’s spent 25+ years helping companies go from scrappy idea to runway darlings with record-breaking revenues, including Chris Benz and Brandon Maxwell. Along the way, she’s picked up CFDA awards, launched, scaled and sold two brands of her own, and guided dozens of founders from "I think I want to do this" to 7-figure business owners. Her mission? Demystify the fashion industry, skip the gatekeeping, and equip and empower future founders to lead like both the Creative Director and the CEO of their future.
Connect with Martha:
Email her at [email protected]
Check out her website
Download my Freelance Price List just for fashion (it’s free!): sewheidi.com/price
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